VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform, has announced a new nationwide partnership with Turnadon, a prominent French advertising network. This collaboration expands VIOOH’s real-time programmatic DOOH (prDOOH) trading capabilities across France, enhancing opportunities for advertisers seeking greater visibility and impact.
Specializing in DOOH, Turnadon boasts a high-quality network of strategically positioned digital screens, reaching urban audiences in the busiest city centers and streets across the country. By joining forces, VIOOH and Turnadon are set to provide advertisers with an advanced, data-driven programmatic platform that maximizes engagement and ROI.
With more than 1,200 digital screens across 10 major cities and a monthly reach of over 400 million impressions, Turnadon offers a robust infrastructure for advertisers to scale their campaigns with precision. Each screen is equipped with cutting-edge third-party technology to ensure accurate measurement of audience engagement, delivering unparalleled insights into campaign performance.
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Jean-Christophe Conti, Chief Executive Officer at VIOOH, said, “We’re pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers. At VIOOH, we are committed to growing our programmatic DOOH offering. Working with Turnadon offers even more opportunities for advertisers looking to invest in Europe and take advantage of the unique benefits afforded by programmatic DOOH in terms of flexibility, efficiency and alignment within omni-channel campaigns.”
Yassine Mahdar, Founder & Chief Executive Officer at Turnadon, added, “This partnership marks a key milestone in programmatic advertising in France and abroad, offering advertisers, agencies, and trading desks the opportunity to develop unique visibility in city centres, with over 1,200 strategically positioned screens available.
At Turnadon, we have always placed innovation at the heart of our strategy, and this partnership with VIOOH marks a significant step in the evolution of programmatic DOOH, combining it with the advanced programmatic capabilities offered by VIOOH. This alliance will enable brands to create even more effective, personalised, and connected campaigns targeting their audiences. DOOH has never been so powerful and precise, and we are excited to see the results this partnership will bring to advertisers in France and internationally. Long live #pDOOH!”
This partnership strengthens France’s position as a key player in the rapidly evolving programmatic DOOH space, offering brands a more efficient, measurable, and impactful way to connect with their target audiences. As programmatic advertising continues to gain traction, this collaboration is set to drive further innovation and value for advertisers, media buyers, and consumers alike.