ironSource , a leading business platform for the App Economy, commented on Unity’s announcement that its Board of Directors has unanimously rejected AppLovin’s unilateral, non-binding, all-stock proposal with Unity and strongly reaffirmed its commitment to a merger with ironSource:
“The Board of Directors of ironSource remains committed to completing this strategically and financially compelling combination in the fourth quarter of this year and is confident it will create superior value for shareholders, customers, and employees.”
“Unity’s rejection of AppLovin’s unilateral bid confirms the superior strategic value of the merger with ironSource. Together, Unity and ironSource will be stronger, more profitable, and better able to optimize both the Create and Operate sides of the business to deliver everything creators need to succeed.
“The deep synergies driving the ironSource-Unity merger extend across the entirety of both companies’ platforms and offerings and underpin our strong financial projections of $1 billion in Adjusted EBITDA by the end of 2024 and $300 million in annual EBITDA synergies by year three.
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“The Board of Directors of ironSource remains committed to completing this strategically and financially compelling combination in the fourth quarter of this year and is confident it will create superior value for shareholders, customers, and employees.”
ironSource is a leading business platform for the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform