- The ANY App would allow Rezolve to transform traditional radio advertising by allowing direct communication between merchants and consumers’ mobile devices
- Advertisers can leverage all their marketing campaigns – print, digital and social media – by making them instantly interactive using mobile engagement tools provided by Rezolve
- Businesses can interact with consumers based on their location offering proximity based real-time engagement
- ANY Lifestyle is the exclusive marketer for all commercial activities of Radio Group in Germany
- Radio Group provides their media services in 17 cities with a daily listener base +1.5m and serving +7000 business partners
Rezolve announced that it had entered into a definitive business combination agreement with Armada Acquisition Corp. I, a publicly traded special purpose acquisition company. Upon closing of the transaction, the combined company’s shares are expected to trade on the NASDAQ under the ticker symbol “ZONE”.)
Rezolve, a leader in mobile commerce and engagement, announced it has acquired all the shares in ANY Lifestyle Marketing GmbH, the exclusive marketer for all commercial activities of Radio Group in Germany, as its next step in revolutionizing mobile engagement by disrupting the traditional radio market.
The acquisition would enable Rezolve to transform radio advertising by making it interactive with consumers’ mobile devices. Radio Group reaches 17 cities across Germany with a daily listener base of over 1.5 million and serves over 7000 business partners.
Rezolve bridges the gap between offline and online allowing advertisers to transform traditional media by enabling consumers to buy spontaneously using Rezolve enabled apps. ANY specialises in the marketing of radio advertising, ads, posters and audio-visual advertising, and supports and advises radio stations throughout Germany as well as other program providers in marketing to advertisers.
The ANY App, powered by Rezolve technology, will allow radio listeners to communicate with retailers and outlets of their preference to get a 360 experience through this lifestyle integrated multiplatform app.
Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices. With Rezolve, merchants can lead consumers directly to special offers by using mobile technology including geofencing, notifications on smartphones, Bluetooth beacons, or with watermarked advertisements.
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Peter Vesco, Chief Commercial Officer at Rezolve said: “The ANY App, powered by Rezolve technology, will transform all kinds of marketing activities for advertisers and transform engagement with consumers across all physical and digital touchpoints.”
“Merchants will now be able to transact and communicate with their own customers using Rezolve engagement tools. Local communities of radio listeners and regional merchants will be able to interact with each other seamlessly enhancing local businesses and driving sales,” Vesco continued. “We believe we will be able to disrupt traditional radio to be smarter, more mobile friendly and shoppable. Rezolve wants to transform all traditional industries to be more integrated and cater to the needs of the modern consumer as well as today’s retailers and brands.”
Stephan Schwenk, Managing Director of Radio Group said: “Local trade in particular suffered heavily during the COVID-19 pandemic. As a city broadcaster, the Radio Group wants to live up to its social responsibility towards customers and listeners and make a contribution through ANY and contribute to the sustainable digitization of retail and increasing competitiveness vis-à-vis the major platform providers. We are very excited about this new technology opportunity with Rezolve which will transform our business.”
Rezolve currently has go-to-market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe.