Adobe has officially started rolling out its AI-powered video tool called the Firefly Video Model, aiming to reshape the video production landscape. This move puts Adobe head-to-head with major players like OpenAI, Meta, and ByteDance, which have all recently introduced their own AI video technologies. What sets Adobe apart is its emphasis on using legally licensed data to train its models, ensuring that its AI-generated content can be safely used for commercial projects.
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While the new video tool’s release is still limited to those on Adobe’s waitlist, notable brands are already showing interest in Adobe’s broader AI capabilities. Gatorade, for instance, is leveraging Adobe’s AI image generation for custom bottle designs.