Brightcove, the world’s most trusted streaming technology company, announced a major partnership with Socialive , a premium video content creation platform built for businesses, to provide its customers with additional remote video production capabilities. Enriching Brightcove’s comprehensive and reliable streaming solution with Socialive capabilities gives customers greater control over the creation, management and distribution of live and on-demand internal video content.
“The globally distributed and hybrid workforce has created a need for companies to find engaging ways to strengthen their culture, convey information and bring their employees together. Streaming has proven to be one of the most effective ways to fill this gap,” said Marty Roberts, SVP of product strategy and marketing at Brightcove. “The integration of Brightcove’s streaming technology with Socialive improves our customers’ internal communications with more powerful production tools to better manage all aspects of a live broadcast, such as management, multiple presenters and interactive elements. With these new tools, our customers can view Brightcove as their all-in-one, go-to platform for producing, managing, and distributing studio-quality streaming for their employees.
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Employees view video as the most engaging form of communication, and companies should use it to revitalize their internal communications. According to a study by Brightcove and Ascend2, 81% of employees worldwide in non-executive roles report feeling more connected to their leadership when they receive video communications from them. 80% also said they prefer video announcements from their CEO. The problem is that less than a third (31%) of company management regularly uses video as part of their communications. Forrester Research also found that employees are 75% more likely to watch a video than read a document, email, or online article.
“We are excited to announce our streaming partnership with Brightcove,” said David Moricca, Founder and CEO of Socialive. “Together, we deliver the best solution, making it much easier for businesses to create and distribute high-quality, scalable live video in today’s digital world. »
Brightcove’s expanded partnership with Socialive strengthens its position as a proven leader in enterprise communications with live and on-demand content management. With this integration, customers will be able to:
- Easily produce qualitative and dynamic live videos using Socialive’s studio, where they will be able to combine multiple presenters into layouts, add graphics, sound effects and pre-recorded videos.
- Access Socialive’s Virtual Green Room feature, which simplifies managing guest talent at live virtual events from any device.
- Stream and manage live video and on-demand content globally across various formats and devices, and benefit from Brightcove analytics and insights to measure the impact of video content.
- Integrate an end-to-end video creation, distribution and management solution that easily combines Socialive and Brightcove with the scale, security, reliability and 24/7 support required by the world’s largest organizations.
SOURCE: Businesswire