Small business owners have a lot on their plate to handle initially, as they are short on resources. Along with all the responsibilities, they would not like to be overburdened with video marketing as a part of their responsibilities, particularly if they do not have prior experience.
A few small business owners might be a little hesitant to leverage video marketing to reach their target audience, considering it a difficult task. However, it is crucial for small businesses to embrace video marketing in their pre-sales strategies to increase their brand awareness.
According to a report, more than 78% of the users consume content in video format every week, and nearly 55% of them engage with the videos on a daily basis.
Another report also suggests that 54% of consumers expect to view video content from their favorite brands.
In this blog, we will discover several effective strategies for your small business to start using video marketing that is both time- and money-saving.
Small Business Video Marketing: The Why’s Explained
It may seem impossible to make a significant impact with a film on a tight budget because we frequently witness high-budget videos from companies like Nike, Adidas, and much more. The fact that low-budget videos can go viral just as easily as those from more well-known firms, however, is one of the biggest advantages of video marketing. The use of video can be a terrific method for small businesses to reach out to new audiences, connect and delight current clients, and even boost sales.
Also Read: Personalized Video Marketing: Connecting with Your Audience Like Never Before
6 video Marketing Ideas for Small Business
1. Tell your Brand Story Through a Compelling Video
Brand story videos offer viewers a deeper understanding of the background, goals, and unique selling points of your company.
Consumers are more likely to buy from particular companies if they stand for something greater than merely their products and services and if the brand values coincide with their own personal values, according to 52% of respondents. 64% of consumers find brands that convey their mission more attractive.
Therefore, opening up about your background and your ideals, especially in a format as private and immersive as video, maybe what ultimately help people feel connected.
2. Upload an Explainer or Product Videos
Upload videos showcasing your product’s features, advantages, and functionality. Product videos are a great way for small businesses to demonstrate their products in use and attract potential customers because 96% of people have used videos to figure out more about a product or service.
Wyzowl’s report on video marketing statistics for 2022 states:
- 96% of consumers have looked at a product or service explanation video to learn more.
- 88% of consumers claim that watching a brand’s video persuaded them to purchase a good or service.
- 78% of consumers claim that watching a video persuaded them to buy or download a piece of software or program.
3. Post Informative Educational Videos
By educating your audience on subjects related to your industry or niche, educational videos enable you to position yourself as a thought leader or industry authority. This could be in the form of instructions, tutorials, questions, and answers, or advice.
Instead of directly pitching your products or services to your audience, you instead add value by educating them on a topic connected to the one you sell by showing them how to do something new. This increases your credibility in your business and helps you acquire the trust of your audience.
4. Proof, Proof, and Proof
The concept of social proof states that our behavior is influenced by the thoughts and behaviors of others. You may use the authority and influence of people outside of your company to establish social proof and develop favorable brand sentiment for your small business marketing films.
These videos might include user-generated content from your customers on social media, video collaborations with brand ambassadors or influencers, product reviews, and customer testimonials.
5. Behind-the-scenes Videos Marketing Goes a Long Way
6. Hidden Gem for Small Business Video Marketing: Posting FAQs
You can’t go wrong with an internet video that responds to a frequently asked question (FAQ) if you’re searching for a great approach to get started with video development. These videos are “low stakes,” so you don’t require a significant budget to start producing them.
Because they can cut down on the amount of time your staff spends addressing queries, FAQ films are useful resources. Imagine that your team has saved time by not having to again respond to the same inquiry for each hour that your video is seen. The statistics on the duration of time spent watching your FAQ films may also be used to demonstrate the effectiveness of the video to stakeholders.
FAQ videos are valuable resources because they can cut down on the amount of time your team spends responding to inquiries. Videos of FAQs can help your clients learn to trust your brand and give them the confidence to look up their own questions. They can also be fantastic testing grounds for ideas. These videos can be done by employees at your organization to help them feel more at ease in front of the camera.
Final Thoughts on Small Business Using Video Marketing
Small business owners are exploring opportunities to revamp their marketing strategies to make an impact that matters. Embracing video marketing for small enterprises opens a wide range of opportunities for a broader audience to become aware of the brand. It is an effective way to build a trustworthy relationship with potential customers. Marketers need to embrace the above-mentioned strategies to develop an engaging video marketing approach to lure potential customers.