Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, announces it has signed a new deal with The Roku Channel Kids & Family, a leading kids ad-supported video on demand (AVOD) streaming service that makes it easy for parents and their children to discover and enjoy great family-friendly content. In Q4 2022, The Roku Channel Kids & Family was streamed by more households than any standalone kids and family AVOD app on the Roku platform.
Roku brings five exclusive Pocket.watch titles to The Roku Channel Kids & Family
The deal, which brings four new pocket.watch content specials and one new series to The Roku Channel, kicked off with The Roku Channel’s launch of Ryan’s World Titan Universe Holiday Adventures on Thanksgiving Day 2022. Starring Ryan Kaji of Ryan’s World, one of the top kids creators with over 76 billion views on YouTube, the special was promoted during NBC’s broadcast of the Macy’s Thanksgiving Day Parade in tandem with the appearance of Ryan’s Red Titan namesake giant balloon. The additional titles will debut later in 2023.
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Upcoming titles to exclusively stream on The Roku Channel include:
- Toys & Colors Kaleidoscope City Special – This animated and live-action hybrid special transports kids to Kaleidoscope City, a technicolor world uniquely built in Unreal Engine that teaches kids how to see the world from a new perspective. Starring Toys and Colors, YouTube’s #1 kids ensemble, who have amassed 65 billion video views.
- Elemon Special – An action-packed and STEM-rich kids anime special from the creators of Ryan’s World and renowned animation studio Toei Animation, filled with dramatic kid-friendly battles, comedy, and learning.
- Love, Diana Special – An animated and live-action hybrid special based on Kids Diana Show, the most-viewed kid in the world on YouTube with over 279 million subscribers across all her social channels and 160 billion video views. Diana and her brother Roma jump into the Land of Play in this very special rescue adventure.
- Jason Vlogs and the Do Crew (series) – An original series (20, 11-minute episodes) starring Jason Vlogs, who has amassed over 10 billion views on YouTube. Together with his brother Alex and CG-animated pals Donnie and Didi, Jason Vlogs and the Do Crew teach kids real-life problem-solving skills in a fun and kid-friendly way.
Pocket.watch was an inaugural launch partner for Kids & Family on The Roku Channel when it first debuted in 2019. Since then, pocket.watch and The Roku Channel have continued to work together to bring pocket.watch’s standout children’s entertainment to families to stream for free.
“We’re delighted to work with pocket.watch to bring our viewers access to content starring some of today’s most beloved kids stars and creators. Pocket.watch content is hugely popular with our audience, and we’re thrilled to be able to exclusively bring our users this type of in-demand programming,” said Jennifer Vaux, Head of Content Acquisition for The Roku Channel. “We look forward to continuing to work with pocket.watch to surprise and delight the families that stream Kids & Family on The Roku Channel.”
The exciting additions from this deal join the already massive volume of pocket.watch content on the platform, including 2,900 licensed videos, equating to 460 hours.
“The Roku Channel is the rare ad-supported streaming service that has truly gone big with kids and families,” said David B. Williams, pocket.watch SVP/GM Channels. “We’re so proud to level up this partnership and demonstrate unmistakably the power of pocket.watch’s unique kid-creator content. Streamers are in for a treat!”
SOURCE: PR Newswire