Storykit, a leader in video automation, has launched a new feature called Feeds, which allows customers to automatically receive videos generated from their content. Sweden’s largest fuel company, Preem, is the first to adopt this feature, receiving videos every time they publish a press release.
Mattias Holmqvist, Head of Media Relations at Preem, emphasizes the importance of video in their digital strategy:
“Video is essential in all digital communication as it turns complex information into accessible content. It’s key to building engagement, and I want to ensure we have the best tools to achieve that. Storykit is crucial for us when it comes to video.”
With Storykit Feeds, Preem simplifies its video production process, saving time and effort.
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“When we publish a press release on our PR platform, it automatically feeds into Storykit, which provides ready-to-use video suggestions. We no longer need to come up with new video ideas—Storykit gives us fresh perspectives,” Holmqvist explains.
Storykit also allows Preem to customize its graphic profile, choose image and video libraries, and define output formats, ensuring consistent quality.
“The videos meet our strict quality standards, and we can either use them as is or make any necessary adjustments.”
As an innovative company, Preem recognizes the potential of automating video production.
“Preem prides itself on being a trailblazer, not just in renewable fuels, but also in how we engage audiences. Storykit helps us highlight our transition in ways that resonate across digital platforms.”
For Storykit, this launch is another step forward in empowering organizations to tell their stories through video.