Top 7 Reasons Why Mobile Marketing Is Beneficial For Your Business

Businesses must align their marketing strategies with technological advancements. With mobile device adoption rates exceeding 70% in 2022 and smartphone conversion rates soaring 64% higher than desktop rates for e-commerce, the significance of mobile-friendly marketing is paramount in today’s digital landscape.

In this blog, we’ve decoded the importance of mobile marketing and the seven reasons why you should consider mobile marketing services for your business. Let’s jump in.

What is Mobile Marketing?

Mobile marketing refers to the strategic promotion of businesses tailored for mobile devices, including smartphones and tablets. It encompasses various techniques like mobile search ads, social media advertising, in-app ads, and SMS advertising, designed to engage users within the mobile environment they already frequent. Successful mobile marketing optimizes content specifically for mobile users, leveraging their preferred interactions with their devices for maximum effectiveness.

Top Seven Advantages of Integration of Mobile Marketing

Here are the top seven ways in which you can use it to benefit your business.

Ease of access

The first benefit surely has to be the ease of access a smartphone brings to our lives. As we all spend hours on our phones every day and everywhere, this eventually makes it a great source of marketing. Marketers can easily connect and interact with their audience or customers via mobile devices.

Reach Audience

As of 2024, there are approximately 6.5 billion or more smartphone users across the world. This ultimately means that marketing can ensure that you can easily connect with people worldwide and market your products and services.

Cost-effectiveness

When compared with print, TV, and outdoor advertising, mobile marketing is the most cost-effective method of marketing. All the other methods of advertising and marketing are considerably higher in the terms of production and purchase costs.

Immediate Reach

Online marketing messages or emails that are sent to desktops or laptops carry the risk of being forgotten or lost after some time as consumers may miss out on checking them on time. But with a smartphone, this risk is completely canceled out as consumer behavior with mobiles is different.  You can instantly send out relevant news, and information, or offer details via mobile messages to your customers.

Increased Responsiveness

According to research, the response rate and time of mobile marketing are nearly five times greater than the response time of print ads. You can send short yet concise messages to your customers as today’s public appreciates a short and simple message over lengthy emails.

Several Marketing Channels

Marketing with mobile devices provides an omnichannel approach, unlike other marketing channels with limited scope. Businesses can convert prospects into leads to bring a customer to their mobile website via mobile app marketing, SMS marketing, etc.

For instance, SMS marketing is text message marketing. You can text special offers, alerts, promotions, and more to the phones of current and prospective consumers. Since most individuals always have their phones with them and find it challenging to ignore push notifications, text marketing campaigns can be effective.

Easy to Track

There are several ways in which you can easily track your marketing messages and then calculate the responses and click-through rates. This gives your business proper and reliable data on your efforts to generate ROI.

Also Read: Social CRM: A Comprehensive Guide to Boosting Customer Relationships

How is Mobile Marketing Better than Traditional Marketing?

Mobile marketing, as opposed to traditional marketing strategies, makes use of the fact that many mobile device users take their gadgets with them everywhere they go. Because of this, location-based services can gather client information and then provide coupons, discounts, or promotions based on how close they are to a store or another area that the customer frequents.

These marketing programs can be more individually tailored to the particular user, which should increase their effectiveness for the marketing organization. One illustration could be a marketing initiative that sends customers vouchers for food whenever they are within a half-mile of a particular supermarket.

Steal Big Brand’s Mobile Marketing Strategies

If you’re out of inspiration, consider the following strategies adopted by big brands.

Samsung

Interactive advertisements for the Galaxy S6 were created by Samsung in collaboration with the Indian IT firm InMobi. When a user’s battery was running low, these advertisements developed a customized real-time battery identification mobile ad unit that showed the product and service to them with a demo on their phone. The mobile advertisement persuaded them to upgrade to the new phone by highlighting its “super fast charging capability” just as their battery was running low.

Ponds

Another business that collaborates with InMobi is Ponds. When a customer looked at their phone while watching an interactive advertisement for one of Pond’s acne remedies, the camera captured their features and highlighted acne-prone areas. The advertisement didn’t demand that the consumer download any software or go to another website.

Conclusion

Mobile marketing has made a significant impact on the marketing landscape, offering businesses a powerful tool to reach and engage with their target audience. With the widespread adoption of smartphones and the increasing amount of time people spend on their mobile devices, mobile marketing presents a unique opportunity to deliver personalized, timely, and relevant content to consumers.