Amendola Communications, a nationally recognized healthcare and technology public relations and marketing firm, has won three MarCom Awards for work on behalf of clients.
Amendola won Gold for campaigns for ABOUT and Verana Health and an Honorable Mention for work for 4medica. The annual international awards sponsored by the Association of Marketing and Communications Professionals honor excellence in marketing and communications.
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“We’re thrilled to win the MarCom Awards,” said agency Chief Executive Officer Jodi Amendola. “While we measure our success in the results we produce for clients, recognition from your peers is gratifying because they, better than anyone, know how much work and creativity goes into a winning campaign.”
Amendola won Gold for helping ABOUT (formerly Central Logic) raise awareness of the importance of care orchestration. Amendola created a 120-day plan that shaped the narrative with key stakeholders and established ABOUT’s reputation as a thought leader in care access and orchestration. Tactics included press releases, byline articles, executive interviews, blog posts, and social media.
Amendola’s second Gold was for its work promoting the launch of Verana Health’s VeraQ™ population health data engine and curated, disease- and therapeutic-specific Qdata™ modules in three therapeutic areas. Amendola helped to position VeraQ and Qdata as a source for quality insights, specifically targeting trade press within three medical specialties. Tactics included: press releases, blog posts authored by clinical experts, targeted media outreach and interviews, social media promotion, and analyst meetings through which Amendola positioned Verana Health as a key innovator.
The Honorable Mention was for helping 4medica raise awareness among healthcare providers of patient safety problems caused by duplicate records and how 4medica can solve them. Amendola created and executed a comprehensive plan to put the problem squarely on the radar of the target audience and position 4medica as a solution. Tactics included: press releases, bylined articles in relevant media outlets, interviews, blog posts, social media and email campaigns.
Amendola also won two Golds and an Honorable Mention in the 2019 MarCom Awards.
Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies