Ampersand, the audience-first TV advertising sales and technology company, and Blockgraph, the technology company enabling the future of data-driven TV advertising, announce a new partnership with Acxiom®, Interpublic Group’s customer intelligence company.
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The partnership brings together all three parties to allow for seamless connection of 1st- and 3rd-party audiences to Ampersand’s growing media portfolio, including the largest addressable TV footprint in the industry. Advertisers also gain access to Ampersand’s AND Platform™, the first data-driven, buy-side multiscreen TV platform to centralize campaign planning, buying and measurement within a single interface. Utilizing Acxiom’s ethically sourced, privacy-compliant, powerful audience segments, brands can increase their reach with precision and scale through addressable and linear campaigns powered by Ampersand. Integration with Blockgraph’s Identity Operating System (IDoS) puts user control and privacy at the forefront while enabling expedited and effective campaigns across multiscreen activations with cohesion and simplicity.
“We are excited to partner with Blockgraph,” said Justin Rosen, Ampersand, SVP Data & Analytics. “As a result of this integration, partners like Acxiom can now provide its brand marketer clients a multi-MVPD, multi-platform, cookieless solution targeting their proprietary audiences with a commitment to the protection of customer data and privacy.”
“Today’s multi-platform media landscape requires comprehensive advertising solutions that deliver speed, protect privacy and ensure ease of use,” said Aleck Schleider, Chief Revenue Officer at Blockgraph. “Blockgraph, Ampersand, and Acxiom share a commitment to these goals, and this new multi-party partnership will allow marketers to achieve their outcomes while maintaining a significant level of data protection.”
“Advertisers looking to deliver exceptional experiences need comprehensive insights and data,” said Conor Burgess, Vice President of Business Development at Acxiom. “With the most extensive collection of descriptive audience data in the market, we bring just that to this exciting new partnership. Through our unique collaboration with Ampersand and Blockgraph, we give brands a window into truly knowing and understanding people’s wants, needs and preferences, all in one easy-to-use tool.”
Ampersand’s AND Platform accounts for the single largest source of multiscreen TV inventory in the industry, providing marketers with reach across 80 million households, of which 52 million are addressable (more than 70% of all U.S. addressable households). The AND Platform is powered by aggregated viewership insights from nearly 42 million households. With a commitment to protecting personal information, the Platform drives improved audience-based, multiscreen campaign performance across the largest source of TV viewing within Ampersand’s footprint.