CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, announced its annual Connect Summit, convening hundreds of Creator Economy experts from companies across the industry.
The full-day, two-stage event will take place on October 26th, 2023, at The Ebell of Los Angeles, which is a women-led, women-centered nonprofit historic campus that regularly hosts NBC screening shows and lifestyle industries events. Connect by CreatorIQ will include two stages, twenty content sessions, forty speakers, 300+ industry leaders, lunch, and networking, followed by a cocktail reception featuring The Hollywood Chamber Orchestra from 5-8 PM local time.
The programming will feature executives from YouTube, NBCU, Spotify, Calvin Klein, LiveNation, Washington Post, Rare Beauty, Ulta, Mac, and more, discussing various industry topics such as measurement, AI, and how marketers can advance overall creator marketing programs. The audience makeup is roughly 30% agencies/vendors and 70% brands, with 90% of brands having social followings above 50k fans on Instagram. The largest categories of attendance will be fashion, entertainment, food and beverage, and beauty.
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The event takes place at a pivotal moment in the evolution of the Creator Economy. Recent studies by CreatorIQ, as well as independent research firms, highlight how marketers are increasingly shifting digital budgets to creator-led initiatives, which have proven to optimize impact across all marketing channels including email, ads, and search.
“The Creator Economy has solidified itself as the most powerful marketing channel to achieve both top- and bottom-of-funnel goals,” said Igor Vaks, Founder & CEO at CreatorIQ. “And this Summit will bring together some of the most influential companies in the space, to collectively continue to push the industry forward.”CreatorIQ is the engine powering creator-led marketing for the world’s most innovative, iconic brands and agencies including AB InBev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Our industry-leading data and robust technology help marketers discover, activate, optimize, and convert creator relationships at scale.
SOURCE : PRWeb