Recently released rankings from leading media and advertising industry analysts reveal Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. is outperforming all global media agency groups in both incremental growth and the effectiveness of the work it produces for the world’s leading brands.
As reported in the recently published H1 2022 edition of the Media Agency New Business Barometer – an analysis of the global marketplace from independent research company COMvergence – OMG had the best incremental new business performance among all global media agency groups during the first half of 2022, adding $974 billion in actual new billings.
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At the same time, OMG was also the top scoring global media agency group in the 2021 Global Effie Effectiveness Index. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness, providing invaluable insight into which agencies, marketers, and brands are delivering “ideas that work” across the globe.
According to COMvergence, between January and June OMG won $1.42 billion in new business, while less than a third of that amount moved out of the agency during the same period, translating to actual incremental billings growth of $974 million – more than twice the next highest incremental gain among global media agency groups. Delivering a performance trifecta, OMG also had one of the industry’s best retention rates (51 percent).
Additionally, OMG agency PHD emerged as the definitive H1 new business leader in North America, with the highest net new business values of any agency network in the region. Fueled by a string of wins that included Restaurant Business International (Burger King, Popeye’s, and Tim Horton), PHD topped the North America ranking with $609 million in net new business wins, outperforming its nearest competitor by more than 30 percent.
Based on current COMvergence numbers for Q3, OMG is expected to maintain both its place atop the group-level leader board and its wide performance lead when net new business numbers for Q1-Q3 are finalized