Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, announced the launch of the newest company under Horizon’s portfolio of marketing services — Horizon Sports & Experiences (HS&E), the latest in a series of strategic moves to continue to offer marketers innovative solutions to drive better business outcomes. HS&E will be led by the team of David Levy, Founder of Back Nine Ventures, LLC and former President of Turner, and Chris Weil, former Chair & CEO of Momentum Worldwide, who will serve as co-CEOs and equity partners in HS&E. The new firm, which includes the merger of Horizon’s Scout Sports and Entertainment division, was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. Michael Neuman, head of Scout, will become EVP of HS&E, reporting to Levy and Weil.
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With a fully-integrated service model, Horizon Sports & Experiences will include a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation – transforming marketers’ ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth. In addition, given the transformative impact that Web3 and the metaverse are expected to have in both the sports and experiences arenas, Horizon Media’s recently launched metaverse consultancy, Chapter & Verse, will be merged into the expanded offerings of HS&E.
“As marketers seek more integration and more connections with the consumer, we are always seeking ways to evolve ahead of the landscape to meet those needs, and Horizon Sports & Experiences will do just that — building on the foundation that Scout created and introducing a new and expanded suite of services that will be vital for where the market is going,” said Bill Koenigsberg, CEO and Founder of Horizon Media. “What we have created here will bring a unique – and complementary – combination of sports, experiential, and media capabilities and expertise under one tent that will be a marketer’s dream. Further, I am thrilled about the game-changing work that we will do with two industry powerhouses like David Levy and Chris Weil, who join me as partners in HS&E and enter the Horizon family with an incredible list of accomplishments behind them and nothing but open opportunity to lead, create, and grow ahead of them.”
Levy has been widely recognized across the industry for his professional achievements, including being elected to the Broadcasting & Cable Hall of Fame and named by Sports Business Journal as one of the most influential executives over the past 20 years. Prior to serving as founder of Back Nine Ventures, LLC, a sports consulting and investing firm, Levy was President of Turner – where he offered content and advertising solutions to brands with audiences in sports, entertainment, news, and children’s programming. He also oversaw the company’s leading domestic portfolio of networks and businesses – including TBS, TNT, Cartoon Network, Adult Swim, Boomerang, truTV, Turner Classic Movies, Bleacher Report and Turner Sports – and led Turner’s two domestic revenue divisions, ad sales and distribution. In addition, Levy took on executive oversight for increased investment in original premium content across the portfolio, contributing to 33 Emmy Award nominations for Turner in one year.