impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, Uber, and more. This year’s event will bring together brands, publishers, creators, agencies, and other industry partners to exchange ideas for business growth.
Businesses looking to acquire customers are experiencing a pivotal moment as they look to partnerships to reach modern buyers at the critical point of their decision-making to purchase. This trend is driven by reviews and authentic recommendations from those they trust, from publishers to creators, and more. During iPX, attendees will choose from multiple engaging sessions on hot-button topics around partnerships, including impact.com CEO David A. Yovanno’s insights and guide to the reconfigured marketing funnel, an exploration of the convergence of affiliate and influencer marketing, and a spotlight on the power of GenAI in scaling partnerships.
“This premier industry event enables all players in the partnership economy to collaborate, exchange ideas, and spark creativity to drive measurable business results for their organizations,” said Cristy Ebert Garcia, Chief Marketing Officer at impact.com. “This year’s event will feature keynotes, breakout sessions and plenty of networking time. This is the industry’s premier event to find common ground, gain elevated insights, and meet current and future partners. iPX24 centers on discovery, growth, and comradery, but it’s equally known for the great audience and speakers it draws, and the creative activities throughout the event.”
iPX explores the future of brand and creator partnerships, by bringing together top business leaders, trailblazers, analysts, and influencers to deliver insights, best practices, tactics, and experiences for today’s modern partnerships sector. Attendees leverage this annual event to network, hear from their peers on stage and share expert insights, hands-on experiences, and innovative strategies proven to drive revenue despite a rough macroeconomic outlook.
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Chief Product Officer Max Ciccotosto will share impact.com’s 2024-2025 strategic vision, product roadmap, and how the company is positioned to guide brands through the new realities of modern consumption, and the technology and know-how they will need to navigate the shifting landscape confidently and succeed.
Ahead of the full day of programming, on June 17, attendees can meet and mingle with partners and guests and join hands-on Partnership Experience Academy (PXA) workshops for those looking to dive deeper on brand to publisher partnerships, affiliate cross-channel integration and tracking in the modern marketing landscape, and more.
Following the NYC event, iPX extends globally to iPX London on July 3, and iPX Sydney on September 5.
Registration for impact.com’s iPX is now open at impact.com/partnerships-experience, but will close when it reaches max capacity. Follow @impactdotcom on Twitter and join the conversation using #iPX24.
SOURCE: NewsDesk