Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Dailymotion, and TripleLift, the advertising technology company reinventing ad placement, announced an expanded strategic partnership that enriches each company’s offering.
HG Insights, the global leader in market intelligence for technology vendors, has updated its flagship Platform.
Vibrant Media Releases Sell-Side Contextual Targeting Solution
Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising needs, announced its sell-side solution within the Quintesse platform.
Broadsign Extends Programmatic Ecosystem With Broadsign Reach Header Bidder
Broadsign, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs).
In Social Technology news this week…
Cloud Village Inc. Expands K-Pop Portfolio With YG Entertainment
Cloud Village Inc., announced that it has entered into a licensing agreement for digital music distribution (“the Agreement”) with YG Entertainment Inc.
Nexstar Media Inc., announced the promotion of Cory Gylock to Vice President and General Manager of its broadcasting and digital operations in La Crosse/Eau Claire, Wisconsin (DMA #129)…
In Mobile Tech news this week…
StackAdapt Enables In-Game Inventory Through Global Leader Anzu
North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory.
Virtual Environments Platform ‘Gamerjibe’ Rebrands As ‘Inverse’ To Build The Onramp To The Metaverse
Gamerjibe, a 3D virtual environments platform, is rebranding and has changed its name to ‘Inverse’ as part of its strategy to bring more brands and their audiences into the metaverse.
In Marketing Analytics news this week…
Acqueon Announces Powerhouse Executive To Lead Global Sales & Revenue Operations
With the recent launch of game-changing enhancements to its leading Conversational Engagement Platform, Acqueon Technologies (Acqueon) has set its sights on triple-digit growth fueled by rapidly increasing demand for proactive customer, patient & citizen engagement.
Stagwell , announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing.
In Marketing Content news this week…
Conductor, and Adthena, the leading paid search intelligence platform, announced a strategic partnership to offer holistic search marketing intelligence solutions for enterprise brands.