Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Impartner, the world’s most complete Partner Relationship Management (PRM) provider, has enhanced its Partner Marketing Automation (PMA) solutions to include more “Do it for me” options to make co-selling and co-marketing even more automated. These updates are included within Impartner’s Through-Channel Marketing Automation (TCMA) platform which was recently ranked as a Leader within the G2 2023 Winter Reports.
Sojern And PUSHTech™ Collaborate To Better Support Partners First-Party Data Strategies
Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales and support platform, announced a new partnership to better support hotel partners make the most of their first-party data.
“As Google looks to eventually phase out third-party cookies in Chrome, prioritising a first-party data strategy is more important than ever,” said Josh Beckwith, Managing Director, Global Strategic Accounts, Sojern. “Our new partnership with PUSHTech and their ability to acquire, educate, engage and support customers from a single platform will allow Sojern to better leverage partners first-party data through CRM integration.”
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In Social Media Technology news this week…
The Top Social Media Marketing Agencies In January, According To DesignRush
DesignRush, a B2B marketplace connecting businesses with agencies, identified the leading social media marketing agencies that help companies leverage the potential of social media to increase revenue and support growth.
78% Of Small Businesses Say TikTok Ads Drive Profits—Majority Within 6 Months
As TikTok rises in popularity among consumers, there’s good reason for small businesses to pay attention to the hype, according to Capterra’s TikTok Marketing Survey. The survey found that 78% of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months.
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In Mobile Tech news this week…
Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Start.io already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT.
Rumble Launches A New Interface For Desktop And Mobile Web
Rumble, the video-sharing platform announced the launch of its new desktop and mobile web user interface and user experience (UI/UX). The update, which will be rolled out over the next week, improves the look and feel of the Rumble.com website and also features several improvements.
The new improvements allow users to navigate the Rumble website more easily. By starting with larger high-definition thumbnails, users can easily identify the videos they want to watch. Each video will also show useful statistics such as total views, number of comments, as well as likes and dislikes. The site’s search function will also now include both Channels and Videos within a single search, removing the need to search multiple times.
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In Marketing Analytics news this week…
Tealium Releases 4th Annual State Of The CDP Report
Tealium, the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.
“This year’s survey told us a lot about the performance of organizations that have adopted CDPs in contrast to those that have not,” said Heidi Bullock, CMO at Tealium. “Those with a CDP have been able to achieve significantly more and remain more nimble with access to real-time, data-based insights, despite today’s market uncertainty.”
mParticle Announces Appointment Of Tom Mendoza To Board Of Directors
mParticle, the leading enterprise Customer Data Platform, announced that Tom Mendoza, the former President and Vice-Chairman of NetApp, has joined its Board of Directors. Tom Mendoza brings world class leadership and sales expertise to the mParticle board. Building on 25 years of experience growing NetApp from 1994, both as head of sales and later president, Tom brings valuable perspective critical to scaling business and go to market operations while maintaining a strong focus on customers and culture.
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In Martech Content news this week…
Originality.AI Allows Users To Quickly Detect AI Written Content With A Chrome Extension
While AI writing tools are taking the internet by storm, concerns continue to grow over the originality and accuracy of the work created. This is an especially pressing issue for web publishers who depend on original, written content.
To combat these growing concerns, Originality.AI recently launched a tool that allows users to screen for content created by popular AI tools, such as ChatGPT. To increase efficiency for the user, Originality.AI has also launched a Google Chrome Extension to make it faster and easier to check content.
Solodev Launches Solodev Serverless CMS, The Next Generation Of Web Content Management System
Solodev, the cloud platform company, announced the launch of Solodev Serverless CMS: a cloud-native enterprise content management system that runs serverless on AWS. Powered by Solodev Serverless, the industry’s most advanced stack of serverless technologies, Solodev Serverless CMS is fully deployed on Amazon Web Services (AWS) and is capable of running high-availability workloads with unmatched scalability. The product was unveiled during the 2023 Consumer Electronics Show (CES) in Las Vegas as part of Solodev’s “Go Serverless™” campaign.
Article of the Week
Instagram Marketing Partners: Help Businesses Make Optimum Use Of Instagram
Social media channels, especially Instagram have emerged to be an integral part of our daily lives. Be it for entertainment, promotion and now even as an e-store. Instagram has become a crucial means of marketing and not just a social media platform that enables uploading photos and videos. To take advantage of this and help businesses grow through this social media platform, Instagram has launched Instagram Partners. If you are wondering what that is and how it can help your business, then this article is for you.