Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
InMobi announced a direct integration of its InMobi Exchange supply- side platform (SSP) into Yahoo’s demand-side platform (DSP), giving advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and global user base, at scale.
Rumble Partners With RSBN For Exclusive Livestreams And Ad Management
The video-sharing platform Rumble announced an exclusive partnership with Right Side Broadcasting Network (RSBN) to manage advertisements, including host-read “live” advertisements, for the network through the end of 2022.
In Social Technology news this week…
Lootverse Has Announced Its In-World Social Media
Lootverse, the first discovered parallel world, has announced its own social media. Lootfeed is an alpha product and can be accessed directly from the interactive map by clicking on the news icon on the top bar.
Live Rocket Employs The Power Of Firework To Launch Mercado Global To Livestream Stardom
Live Rocket, and Firework, jointly announced today the resounding success of their Tuesday, June 14th global livestream shopping event — in support of Shop BeCause with Mercado Global.
In Mobile Technology news this week…
Servian Founder Launches Video Intelligence Platform ‘VisualCortex’
VisualCortex – the cloud-based Video Intelligence Platform, connecting computer vision’s potential to real-world business outcomes – has officially launched today worldwide. VisualCortex is headquartered in Sydney, Australia.
Talkable, a leading referral, and loyalty solution provider, became an official partner with Attentive, a personalized mobile messaging marketing platform.
In Marketing Analytics news this week…
Constant Contact Names New Chief People Officer And Chief Strategy Officer
Constant Contact, announced the hiring of Mary Rusterholz as Chief People Officer and Stephanie Ting as Chief Strategy Officer.
Acquia Adds Data Subject Deletion Request Features To Acquia CDP
Acquia, announced new regulatory compliance features that help organizations using Acquia Customer Data Platform (CDP) to comply with data subject requests and privacy laws in general.
In Marketing Content news this week…
Hyland, recognized by Gartner as a content services industry leader for 12 consecutive years, has launched its latest product enhancements and innovative solutions that will help its customers in their digital evolution journeys.
Hyype Space Is The Go-To Social Media App To Create And Participate In Online Video Challenges
Hyype Space, the go-to, free social media app for online video challenges, is now available for download in the Apple and Android app stores.