Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
MarTech Outlook Magazine Recognizes Ai Media Group As A Top 10 Analytics Company
Leaders in the analytics and digital advertising industries continue to recognize Ai Media Group, a Blackstone portfolio firm with headquarters in New York City. Ai Media Group was recently named by MarTech Outlook Magazine as one of the Top 10 Companies leading the way in delivering Marketing Analytics solutions and revolutionizing industries. In addition to serving as a reliable knowledge source and forum for C-suite executives, marketing industry professionals, and other decision-makers to exchange insights about technology trends in the market, MarTech Outlook is a leading publication that keeps readers up to date on recent trends in the marketing technology space.
IRI Taps Into Epsilon’s Clean Room, Accelerating CPGs’ Ability To Create Closed-Loop Data Ecosystems
Epsilon®, a global advertising and marketing technology company, and IRI, which recently merged with The NPD Group to create a leading global technology, analytics, and data provider, announced today an expanded partnership that connects Epsilon’s proprietary identity solution, CORE ID®, with IRI’s transaction data for clients in the consumer packaged goods industry via Epsilon’s clean room, Epsilon PeopleCloud Prospect.
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In Social Technology news this week…
Bebuzee, Inc., a social network and streaming service dedicated to the creation and distribution of America’s first SuperApp, has finished setting up its data centres in Frankfurt and Amsterdam. The construction of additional data centres in Milan, Italy, and Brickell, Miami, Florida, will enable Bebuzee’s widely anticipated Super App to support 150 million users.
Super Apps are hugely popular in Asia, and this will be the first and only app of its kind in Europe and North America that combines all the elements of a variety of the most widely used apps worldwide into a social experience that enables users to interact and access all of the features they love from the majority of the widely used apps.
For the first time ever, brands, sports teams, and agencies will have access to new insight into sponsorship effectiveness on linear television thanks to a partnership between Relo Metrics, the leading platform for sports sponsorship intelligence, and Samba TV, the leading global provider of television technology and omniscreen advertising and analytics. Relo Metrics customers will now be able to measure the television reach of in-stadium branding and have a more precise and comprehensive understanding of their sponsorship’s exposure, impressions, and reach across every piece of digital sports content by utilizing Samba TV’s proprietary ACR technology and smart TV viewership data.
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In Mobile Tech news this week…
FARO® Acquires Mobile Scanning Market Leader, GeoSLAM™
The acquisition of UK-based GeoSLAM, a pioneer in mobile scanning solutions with specialised high-productivity simultaneous localization and mapping (SLAM) software to produce 3D models for use in Digital Twin applications, was announced by FARO® Technologies, Inc., a world leader in 4D digital reality solutions. The addition of GeoSLAM is anticipated to significantly expand and speed up FARO’s market growth opportunity in the mobile scanning sector. FARO was founded in 2012.
The time, expense, and complexity of developing significant application breakthroughs have been drastically reduced thanks to the advent of idexo’s upgraded NFT Platform For Innovators.
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In Marketing Analytics news this week…
The intelligent cloud contact centre market leader Five9 has announced an expanded relationship with Aceyus, a global leader in customer experience, reporting, and analytics.
Through the arrangement, Aceyus VUE, a software programme that provides comprehensive data aggregation to enable contact centre agents increase efficiency, enhance customer experience, and identify trends to enhance employee experience, is made available for resale by Five9.
Khoros Expands With AWS, Joins AWS ISV Accelerate Program And AWS Marketplace
By joining the AWS Independent Software Vendors (ISV) Accelerate Program and making its debut in the AWS Marketplace, Khoros, a leader in digital-first customer interaction software and services, today announced extended partnership with Amazon Web Services (AWS).
Companies who offer software solutions that operate on or connect with AWS can participate in the AWS ISV Accelerate Program as a co-seller. Through the programme, Khoros is able to support a wider range of clients and maintain close ties with the AWS Sales team. As of right now, users can easily discover, test, purchase, and deploy software that runs on AWS thanks to the Khoros platform’s inclusion in the AWS Marketplace.
Tigera Announces General Availability Of Container Security Features On Calico Cloud
Tigera announced the general availability (GA) of its new container security features, which include malware protection during runtime, Image Assurance with container image scanning, runtime visibility of vulnerable workloads, and admission control policies. Tigera is the only active provider of the industry’s Cloud-Native Application Protection Platform (CNAPP) with full-stack observability for containers and Kubernetes.
With these features available in Calico Cloud, users have access to a single container security solution that may enhance security posture, limit attack surface with fine-grained security controls, and enable threat defence from network- and host-based attacks. Users may ultimately benefit from a shift-left security strategy by spotting potential vulnerabilities during the build step of the CI/CD pipeline.
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In Marketing Content news this week…
IT-Harvest And The Demo Forum Announce Content Sharing
A content exchange agreement has been reached between IT-Harvest, a data-driven market analysis company that investigates the 2,980+ cybersecurity providers, and The Demo Forum, the sole location for well crafted cybersecurity product demos.
As a result of their videos being placed on their individual pages within the Analyst Dashboard, a SaaS platform for investigating the entire cybersecurity market, vendor participants in The Demo Forum will gain more visibility of their skills. Subscribers to the IT-Harvest Dashboard will have access to SE-class demos of each vendor’s products.
Quote of the Week from MarTech Expert
MarTech360 Interview With Ronn Torossian, Chairman And Founder, 5WPR
“Every industry needs PR, including MarTech, to assist in building and maintaining a reputation while also strategically building strong relationships with your customers.”