Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
ARC And ForwardKeys Partner For New Destination Marketing Tool
Airlines Reporting Corp. and ForwardKeys are happy to announce the release of Destination Gateway, a new data platform made for destination marketing companies, tourism boards, and convention and visitors bureaus. This new offering provides a thorough overview of travel to particular locations by fusing ForwardKeys’ travel search interest, airline schedule, and capacity data with industry-leading ticketing data from ARC. Utilizing the information provided by Destination Gateway, users may make more informed decisions and develop more effective marketing campaigns. The information is laid up in understandable visualisations that may be exported for presentations and additional research.
The outdoor hospitality company chose SOCi’s marketing platform for multi-location brands as its preferred platform for localised marketing, according to a joint statement from SOCi Inc. and Kampgrounds of America.
KOA works hard to establish trust with its campers so they are aware of what to expect when making travel plans with the campground. KOA takes pleasure in fostering a distinctive and positive experience both on and off the campgrounds. KOA chose SOCi to enable its independent franchisees to take control of their online consistency under one platform, keeping campers linked to KOA’s 520 campground locations across the nation.
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In Social Media Technology news this week…
Just two days after Meta unveiled the Facebook Reels API, Vista Social became the first social media management software to enable Facebook Reels Direct Publishing. TikTok and Instagram Reels presently do not permit marketers to include a clickable link in the caption, however Facebook Reels do. As brands move into Q4, this creates a number of eCommerce and revenue-generating opportunities. As a cutting-edge and creative platform, Vista Social was the first to commercialise Instagram Reels scheduling and TikTok Direct Publishing, opening the door for short-form video management solutions.
Canvas United Tapped By Hoka® As Social Media Agency Of Record
HOKA has selected CANVAS United as its official global social media partner. The digital agency won the contract after a competitive evaluation, and it will be its job to develop interesting content concepts that will aid the brand in expanding its reach among both current and potential customers on digital and social media.
One of the brands with the quickest expansion in athletic footwear and gear is HOKA. As a performing brand that puts people first, it stands out in the market. The first of many social media content series planned by CANVAS United for HOKA, “The FLY Report,” was just released. The video series shows actual people wearing HOKA shoes in the outdoors as they also share their personal style and interests for movement.
MeWe made intentions to grow into the biggest decentralised social media platform in the world. MeWe, a 20 million-strong worldwide social network, is strengthening its commitment to user autonomy and privacy by incorporating ground-breaking decentralised technologies.
Users will soon have the option to switch to a decentralised experience while continuing to enjoy all the great features of MeWe, a platform that values user privacy and doesn’t algorithmically alter or amplify user content. Project Liberty’s latest open-source internet protocol, the Decentralized Social Networking Protocol (DSNP), will be used by MeWe.
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In Mobile Tech news this week…
A fireside chat titled “Unlocking your mobile growth potential within the affiliate channel” will be held on Thursday, September 22, at 11 a.m. PT/2 p.m. ET, and will be hosted by Button, the top enterprise-grade mobile commerce platform trusted by the biggest brands in the world.
Michael Jaconi, CEO & Co-Founder at Button, and Matt Hudson, Founder of BILDIT and Architect of the Belk app, will be featured at the webinar event. The goal of this open discussion is to assist marketers see the value of mobile app strategy within affiliate networks and how to overcome typical obstacles in order to maximize conversion and income.
The August 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, was published by Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. This index adds transparency to the programmatic advertising ecosystem.
With rankings by regions, nations, genres, and app stores, Pixalate’s PTI study offers insight into the calibre of CTV and mobile apps that support programmatic advertising. The evaluation is based on a number of variables, such as invalid traffic (IVT), popularity, ad density, and engagement ratings.
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In Marketing Analytics news this week…
New Customer Data Platform (CDP) Built For Telcos By Telcos Launched
Ikue, an innovative customer data and personalization start-up with headquarters in the UK, has unveiled its new Customer Data Platform, which was created especially for marketing teams at telecom carriers. A group of leading telecoms technicians and marketers designed the product to address the specific problems facing the telecoms business and is based on years of first-hand knowledge.
Ikue’s CDP has been built from the ground up to enable and deliver accurate and effective customer engagement for marketers. It differs dramatically from enterprise applications such as CRM and generalist CDPs in that its primary purpose is enabling personalisation at scale for marketing.
Marley Spoon Implements MParticle To Build A Single Customer View For Multi-Brand Meal Kit Portfolio
The multi-national meal delivery firm Marley Spoon has chosen to use mParticle as their customer data platform, according to mParticle, a pioneer in consumer data infrastructure.
Marley Spoon will be able to create single customer profiles by utilising mParticle to combine consumer data from all of the brands in their portfolio. The Marley Spoon CRM team will be able to gain a deeper understanding of their consumers and spot chances for cross-selling and tailored promotions with the aid of a comprehensive view of customer involvement.
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In Marketing Content news this week…
Today, Matik, an automated platform for data-driven content, announced the release of Matik Team, a brand-new product. Individuals and small teams can automate the creation of any presentation that has to be customized or updated often using Matik Team.
The accompanying overhead of creating them can have a substantial impact on a business’s resources as data-driven presentations become an essential component of how firms communicate both internally and internationally. Any type of content that calls for gathering particular data and creating visualizations may involve the involvement of several team members and hours of work.
Quote of the Week from MarTech Expert
MarTech360 Interview With Shravan Siddapurkar, Senior Director, OpsRamp
“The Marketing automation landscape looks more diverse and crowded every year. That is why having a marketing automation strategy has become a necessity.”