Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Mindworks, Mintegral’s Creative Studio Launches Drag-And-Drop Editor For Playable Ads
Mindworks by Mintegral recently announced updates to Playturbo, its self-service element-based creative production platform for playable ads.
Anzu Announces Former AdColony SVP, APAC, Tom Simpson As Strategic Advisor
Anzu.io, the world’s most advanced in-game advertising platform, has announced the appointment of Tom Simpson, former SVP APAC at AdColony, as its newest strategic advisor with a special focus on the Asia-Pacific Region.
In Social Technology news this week…
Hootsuite Breaks Free From The Sea Of Sameness With Bold Vision For Social And New Brand System
Hootsuite created the social media management space in 2008, and today cast the new way to ‘be social’ with the launch of its rebrand.
ENGINE, a global advertising, technology, and data company, today announces its new corporate brand name, Big Village (www.big-village.com) in the US, Europe, and Australia.
In Mobile Tech news this week…
Vibes, the technology leader powering seamless mobile brand experiences across the consumer journey, announced it has launched its best-of-breed platform on Salesforce AppExchange.
In Marketing Analytics news this week…
Synchronoss Extends Platform Support For Alibaba And Google Cloud
Synchronoss Technologies, Inc, announced that its namesake personal cloud and email suite have been certified on the Alibaba Cloud and Google Cloud, respectively.
Bluecore Drives 3X Ecommerce Growth For Retailers, According To Total Economic Impact™ Study
Bluecore, released a Total Economic Impact™ (TEI) study revealing that retailers leveraging Bluecore’s multi channel personalization platform can see a 3X increase in ecommerce revenue.
In Marketing Content news this week…
Contentstack Announces New APAC Regional Director Jerry Nott, First Australia-Based Hire Of 2022
Contentstack, the Content Experience Platform (CXP) category leader, announced the hire of Jerry Nott as APAC Regional Director.
FrontFanz Announces IEO On ExMarkets
FrontFanz, has partnered with ExMarkets, the market-leading crypto crowdfunding platform, to conduct its token sale via an Initial Exchange Offering (IEO) on July 20th, 2022.