Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
SilkRoad Technology Adds Entelo SaaS Candidate Search And Recruitment Marketing
MadisonWith support from HighBar Partners, SilkRoad Technology, a global leader in onboarding, expands its capabilities by integrating Entelo’s candidate search and recruitment marketing technology. The integration of this technology with SilkRoad’s best-in-class talent acquisition solutions will enable the company to provide complete end-to-end experiences, from recruitment through retirement.
Additionally, SilkRoad will give businesses unparalleled sourcing, marketing, candidate management, onboarding, and mobility capabilities with these additional features, greatly enhancing speed-to-hire, retention, engagement, and contribution. Logic 2022 Future Of Work Buyer Report Breaks Down Evolving Post-Pandemic B2B Buyer Behavior.
Madison Logic 2022 Future Of Work Buyer Report Breaks Down Evolving Post-Pandemic B2B Buyer Behavior
The State of the Buyer Report: Future of Work Edition, published by Madison Logic, the top global digital Account-Based Marketing (ABM) platform, looks at data on five topics that are influencing debates about the future of work and profiles the buyers who are having them. With these data-driven insights at hand, B2B marketers can create an ABM strategy that prioritises the correct accounts and engages them with relevant content and message.
The research makes use of confidential information from ML Insights, a compiled dataset that gives worldwide enterprise B2B marketers a comprehensive picture of the businesses showing the highest propensity to buy.
Canto Announces New Hootsuite, Wrike Integrations To Streamline Digital Content Supply Chain
To connect Canto libraries seamlessly within the martech stack as a single source of truth for content production, Canto, a leading provider of digital asset management (DAM) software, recently announced new integrations with social media management platform Hootsuite and work management platform Wrike.
According to Josh Gibbs, VP of Product at Canto, “the company’s most recent integrations enable creatives, social media managers, and operations to plan, develop, manage, and post content faster than ever before.” Now that digital brand assets are easily accessible throughout the whole content lifecycle, productivity has increased and time has been saved.
Metaverse Commerce Network Takes A Page From Yuga Labs™ And Premiers The Shopaverse™
By trying to emulate the highly successful Yuga Labs, the company behind the Bored Apes Yacht ClubTM, APE CoinsTM, and The OthersideTM, the Metaverse Commerce Network, founded by Internet pioneer Randy Adams, has developed a similar framework for eCommerce in the Metaverse with Storefront NFTs, their MCN CoinsTM, and their ShopaverseTM destination shopping site.
Owners of the 1,777 ShopaverseTM Early Access Pass NFTs now have early access to MCN’s first exclusive shopping location in the Metaverse thanks to the opening of a whitelist today.
MuxIP And Edge Video Form Partnership For The Launch Of Watch2Earn Offering
Edge Video (“Edge”), a creator of decentralised content delivery networks, and MuxIP, the leading supplier of automated technology solutions that distribute and monetize streaming video content, today announced their collaboration to offer special token incentives aimed at increasing content viewership.
Through the collaboration, MuxIP is collaborating with a small number of its channel and platform partners to support the launch of Watch2Earn, Edge’s ground-breaking platform that pays viewers in bitcoin in return for watching content.
Wireless Microphone Market Is Booming Thanks To Increasing Penetration Of Online Video
Singer-songwriters, recording artists, new anchors, and stage performers, among others, are increasingly choosing cordless microphones. With wireless microphones, artists may walk around without restriction while being recorded, and cords and unsightly plugs are no longer necessary.
The global wireless microphone market offers a wide range of wireless microphones, each with unique characteristics and advantages. Lapel microphones and shotgun microphones are the two most used kind of wireless microphones. Lapel mics capture sound from all angles and are often worn on the performer’s shirt or lapels. Shotgun mics are positioned in front of the performer’s mouth and only pick up sound inside a certain cone-shaped region in front of the microphone.
Cloudinary App For Shopify Automates Media Optimization To Supercharge Conversions
Leading multichannel e-commerce platform Shopify has received a new integration from Cloudinary, the Media Experience Cloud firm that powers digital experiences for many of the world’s top companies. With the new integration, Shopify merchants can now immediately access the advanced media optimization and editing capabilities of Cloudinary. With the help of Cloudinary, retailers can reduce the size of images by up to 50% and video files by up to 80%*, resulting in faster load times and better user experiences, which in turn boost consumer engagement and sales.
Nightfall AI Raises $40 Million Series B To Expand Cloud Data Protection Platform
Leading cloud data loss prevention platform Nightfall AI has announced that it has closed $40M in Series B funding. A number of influential people and athletes, including Paul Rudd, Drew Brees, and Josh Childress, as well as previous investors Bain Capital Ventures, Venrock, and Pear VC, participated in this latest round that was led by WestBridge Capital. Many CISOs and security experts participated in the round as supporters of the project.
Bundlr Licenses Credder’s Content Credibility Database To Ensure High-Quality Content
Bundlr, a platform designed for bundling newsletter and podcast content, is focusing on individual and community content curation and discovery. Credder Inc., a leading software platform for providing content credibility data to customers to grow brand trust, create a more trustworthy user experience, and increase brand safety advertising revenue, has licenced its Content Credibility DatabaseTM.
Our information ecology is geared for focus and conflict, not connection and discussion, claims Thomas Benham, the founder of Bundlr. Our mission is to assist users in selecting the material they wish to view and to foster community around shared interests and concerns.
To increase the social media reach of Playmaker’s brands and grow its audience of sports fans across all key social media platforms, the digital sports media company Playmaker Capital Inc., which offers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has partnered with leading digital content automation platform, Echobox.
In this collaboration, Echobox will put into practise its top social media automation technology to provide Playmaker’s social media offering with actionable analytics. The initial cooperation covers the portfolio of Facebook, Instagram, and Twitter profiles operated by Futbol Sites, which collectively have more than 150 million followers.
Quote of the Week from MarTech Experts
MarTech360 Interview With Amanda Elam, Chief Marketing Officer, Bloomreach
MarTech360 Interview With Srini V. Srinivasan, CTO & Founder, Aerospike, Inc.