Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Nylas Partners With Devfortress Arming Organizations With Development Tools And Resources For Building Email And Scheduling Features Faster
The combination of Nylas and Devfortress means businesses can leverage modern APIs and development services to enhance productivity and operational efficiency while simultaneously delivering cutting-edge features and lasting user experiences.
Productivity Tool Boomerang Launches Meeting Scheduling For Teams, Enters Enterprise Meeting Scheduling Market
Boomerang, the leading provider of thoughtful productivity tools to help you focus on what matters, announced its first foray into the enterprise meeting market. While individual users have had access to Boomerang’s one-on-one meeting scheduling capabilities via its Bookable Schedules and Suggest Times product offerings, Boomerang now offers teams and enterprises the ability to schedule meetings among entire teams with an unlimited number of attendees.
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In Social Media Technology news this week…
Screen Sharing & Landscape Mode: WhatApp upgrades its video calling feature
WhatsApp today introduced screen sharing as the latest feature to improve the video calling experience on the platform, competing with traditional video conferencing apps such as Microsoft Meet, Google Meet, Zoom and Apple’s FaceTime.
IAS Announces Exclusive, First To Market Partnership With X To Provide Pre-Bid Brand Safety And Suitability
Integral Ad Science, a leading global media measurement and optimization platform, announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
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In Marketing Analytics news this week…
Xsolla Partners With AppsFlyer to Streamline Cross-Platform Data-Driven Insights for Game Developers
Xsolla, a global video game commerce company, announces a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company. “This partnership with Xsolla promises to elevate measurement precision, enable user segmentation, and foster a deeper comprehension of customer flow, behavior, and engagement,” said Brian Murphy, AppsFlyer Head of Gaming.
Resonate, the pioneer in AI-powered, privacy-safe consumer data and intelligence, announced the launch of the Resonate Elements dataset on Snowflake Marketplace. The dataset is proprietary Resonate deterministic data, directly observed behavioral data and offline demographic data clients use to predict & continuously update a detailed understanding of individual consumers.
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In Martech Content news this week…
Seedtag, a leading contextual advertising company, has appointed Carolina Correa as Head of Client Partnerships for Latin America. Carolina, graduated in International Business from Saint Peter’s University and with an MBA in international business from Thunderbird School, has more than 10 years of experience in top-tier multinational companies, such as Teads, Nestlé and Nielsen, among others, leading strategies of brands.
Brightspot, the leading provider of content management solutions, is thrilled to announce the launch of the highly anticipated Brightspot Developer Portal. This innovative online portal offers users a comprehensive set of resources and a vibrant community to enhance the developer experience with the Brightspot CMS platform.
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In Mobile Tech news this week…
Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced a partnership with Magnite the world’s largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, a self-service solution that provides buyers direct access to premium video inventory.
Celigo, the leading integration platform as a service that serves both IT and business users, announced the appointment of James Whitemore as Chief Marketing Officer. In his new role, Whitemore will be responsible for driving Celigo’s global marketing strategy and execution as the company looks to strengthen its position as the leading voice in a rapidly growing market.
Article of the Week
Adtech: Magic Wand For Modern Marketers
It doesn’t take long for you to come across the phrases “AdTech” and “MarTech” in the realm of digital marketing.
These terms describe the numerous kinds of technologies that are employed to support a brand’s success in the online world.
You’ve probably seen adtech and martech used synonymously, albeit this is wrong.
Interview of the Week
MarTech360 Interview With Christy Marble, Chief Marketing Officer at Pantheon Platform
Over the last 20-plus years as a marketing professional, I’ve had some really incredible experiences. I’ve overseen successful go-to-market transformations; market expansions and acquisitions; billion-dollar brand and portfolio growth; and countless product, e-commerce and partner launches.
I am now in my third CMO role, with Pantheon. Our website operations (WebOps) platform empowers teams to develop, test, and release website changes faster and more reliably. With tools to automate, collaborate cross-functionally, and optimize sites, teams can focus on producing digital experiences that deliver extraordinary website performance for businesses. This is an exciting role, because what Pantheon delivers to marketers, developers and designers solves some of the biggest challenges growth marketers face today.