Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Pluto TV Debuts in Canada Today With More Than 110 Unique Free Channels
Pluto TV, the world’s leading FAST service made its debut in Canada, December 1, streaming more than 20,000 hours of free programming to Canadians. This marks Pluto TV’s most robust content at launch offering to-date, introducing a diverse lineup of over 110 thematic and single-series channels curated from a library containing thousands of titles from Paramount and global media partners.
Prebid.org Announces Strategic Changes to Membership Tiers
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced strategic changes to its membership tiers. The introduction of new membership policies is intended to help support increased innovation across emerging programmatic channels and enable an expansion of the Prebid mission to tackle broader issues within the industry, including hiring a dedicated team to support more focused growth.
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In Social Media Technology news this week…
Clubhouse Media Group, Inc. Announces HoneyDrip.com Growth Results For November 2022
Clubhouse Media Group, Inc., an influencer-based social media firm and digital talent management agency, announced that HoneyDrip.com has seen month over month growth, continuing into November 2022. Honeydrip.com is a digital platform designed and wholly owned by CMGR with a focus on the empowerment of creators. The site allows creators to connect and engage with fans and monetize exclusive content.
Magellan AI Taps Experian to Improve Attribution
Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, announced a new collaboration with Experian, the world’s leading information services company. Experian’s Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into campaign performance and success within the Magellan AI dashboard.
ViewLift Launches Clients on Vizio TV
ViewLift, a global leader in end-to-end streaming and OTT solutions, announced its partnership with Vizio, deploying popular OTT platforms – Here TV and MyOutdoorTV streaming on the 2nd largest selling Smart TV in the US market. Vizio currently has 15 million active users and is seeing 40% YoY growth.
With this strategic partnership, ViewLift can now take its clients on Vizio, making it only amongst the top five OTT enabling solutions which can do that, thereby enhancing the reach of its clients on a highly popular platform like Vizio.
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In Mobile Tech news this week…
ProTexting adds Additional Users for All Text Message Marketing Accounts
ProTexting, which offers comprehensive text message marketing services for businesses, has released a new feature, easy option to add “Additional Users”. This is a great new feature that allows clients to add additional or sub-users to their accounts.ProTexting CTO Petar Kassov explains the benefits and purpose of this app: “It’s convenient for many of our clients to allow multiple users to manage accounts.
Qumu Partners with hihaho to Bring More Engagement to Videos
Qumu Corporation, the leading provider of cloud-based enterprise video technology, and hihaho, the leading platform for creating interactive videos, announced that Qumu customers can now take full advantage of hihaho’s unique do-it-yourself capabilities for adding interactive elements to videos housed on the Qumu Video Engagement Platform. The new interactive capabilities are enabled by the Qumu Video Engagement Platform’s open application programming interfaces (APIs), which hihaho has leveraged to allow interactive elements to be easily incorporated in on-demand videos.
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In Marketing Analytics news this week…
Mobiquity Technologies Files Form 8-K
Mobiquity Technologies, Inc, a leading provider of next-generation data intelligence and advertising technologies, announces that on November 25, 2022, it received a deficiency notification from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) notifying the Company of its noncompliance with the Nasdaq Listing Rule 5250 (c)(1) due to its failure to file its Form 10-Q for the period ended September 30, 2022. Under Nasdaq’s Rules, the Company has 60 calendar days to submit a plan to regain compliance. It is anticipated that the Form 10-Q will be filed by the Company on or about December 9, 2022.
Bright Data Launches Public Web Datasets on Snowflake Marketplace
Bright Data announced its partnership with Snowflake, the Data Cloud company, and as such, the launch of its Datasets on Snowflake Marketplace. The new solution will provide joint customers with ready-to-use, pre-made datasets to help them acquire the web data they need to make critical decisions and address challenging business questions across every aspect of their organization.
On3 Launches Interactive Athlete Network Platform for NIL Revenue Opportunities
On3, the premier college sports digital media, data and marketing company for fans, media, coaches, and athletes, announced the launch of the On3 Athlete Network, an interactive platform to allow high school and college athletes to further understand their respective On3 NIL Valuation and capitalize on additional revenue opportunities.
MarTech Expert Quote Of The Week
MarTech360 Interview With Kyle Maddock, SVP Marketing, AppTek
“Time efficiency creates time for more creativity and innovation, and that’s always a good thing.”
Article Of The Week
How Can Next-Gen Digital Customer Experience Make or Break Your Brand
Many factors influence the demand for these kinds of experiences. First, customers have higher expectations as a result of digital disruptors who set higher standards not only for their own industries but for the entire digital landscape. Second, there are more and more digital channels and gadgets available. Third, customers anticipate a consistent brand experience across all platforms, with valuable touch points across the whole customer journey.