Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
rlaxx TV Partners with Wurl to Introduce Exciting New FAST Channels
The free ad-based video-on-demand service, rlaxx TV, announced a new partnership with Wurl, the leader in data-driven solutions for CTV distribution and marketing, to bring new content partners to rlaxx TV. The partnership signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV.
SeaChange Launches the Xstream™ Platform – A Content Monetization Platform Designed to Maximize Ad…
SeaChange International, Inc. a leading provider of video delivery, advertising, streaming platforms, and emerging Free Ad-Supported Streaming TV services (“FAST”) development, announced the launch of the SeaChange Xstream™ platform, a cloud-based content monetization platform helping OEMs and content owners maximize advertising revenue on Connected TVs (“CTVs”).
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In Social Media Technology news this week…
NATO and the Center for Media Literacy present webinars Resiliency through Media Literacy streaming…
As NATO and the world adapts to growing, unpredictable threats from disruptive technology, AI and online warfare, media literacy education is increasingly recognized as an important foundation for resiliency and enabling citizens make independent decisions that support freedom. The Center for Media Literacy (CML), with sponsorship from NATO, presented a six-part webinar series that brought together high-level NATO representatives and leading media literacy researchers and practitioners for discussion, education and building bridges to create positive change. The webinar series took place in November and December 2022, and is now available for free streaming on YouTube here.
Quickplay Announces 2022 Results, Including 320% Increase in Recurring Revenue from 2020
Quickplay, a cloud-native OTT platform provider focused on the Tier 1 market of operators and distributors, announced its monumental year in which Quickplay grew its business by more than 300%, as the company continues to drive a wave of cloud transformation across the media and telco industry.
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In Mobile Tech news this week…
BlueRush Announces Strong Results for QTR1, Fiscal 2023
BlueRush Inc, a leading personalized video Software as a Service (“SaaS”) company, announced the release of their results for the first quarter of fiscal 2023.
VIDIZMO’s Enterprise Video Platform Offers Advanced User Analytics to Measure Effectiveness of…
VIDIZMO’s advanced user analytics report dashboard delivers learner-focused analytics, identifying the interactive elements of your content that users participated in and analyzing the depth of their concepts through quiz and survey results, and certificates achieved.
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In Marketing Analytics news this week…
Shopify Partners with Bridgeline to Offer New Prescriptive Marketing Dashboard
Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that its prescriptive marketing dashboard, eCommerce360, is now available within the app store on the Shopify platform.
Respite Care of San Antonio Receives $10,000 Donation from Stirista for Supporting Children With…
Stirista, the leader in data-driven performance marketing solutions, announced the company will be donating $10,000 to Respite Care of San Antonio (RCSA), a nonprofit organization offering community and residential programs for children with medical and special needs, including residential children’s homes, community respite, and developmental child care programs. The donation will help fund RCSA’s emergency shelter, as well as provide developmental care for over 100 families in their onsite care centers.
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In Martech Content news this week…
The Most Notable Marketing Partnerships This December [DesignRush Spotlight]
Partnerize study suggests that 74% of companies consider partnerships and affiliate marketing campaigns a high priority for their businesses. In fact, 54% of them reported that partnerships helped drive more than 20% of total company revenue, which stresses the importance of this strategy playing a key role in business growth.
Cindy Birne Public Relations; Announces Launch of New Website; Specializing in Book Publicity,…
Cindy Birne Public Relations, LLC, founded in 2014 by Cindy Birne of Dallas, Texas, invites you to discover the myriad of services offered to authors with a new book releasing soon, recently published authors who need an extra publicity and marketing boost, and authors with a story to tell who need help in getting their story told. Not an author? Cindy Birne Public Relations can assist you with your next sports, entertainment and fundraising event or new business startup.
MarTech Expert Quote Of The Week
MarTech360 Interview With Warren Newbert, CEO, Infinity
“In 2023, all businesses will aim to achieve greater degrees of agility, resilience, and flexibility – and for call centres these elements continue to be essential to long-term business success.”