Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
INFUSE Launches INFUSE ONE: A Breakthrough in B2B Demand Performance Strategy
INFUSE, the global leader in B2B demand performance, announced the official launch of INFUSE ONE, its flagship demand generation solution. Designed to meet the needs of today’s dynamic B2B landscape, INFUSE ONE enables scalable, omnichannel strategies that maximize performance through unlimited engagement—creating a new standard for modern demand generation.
Samsung Ads and Magnite Expand Global Partnership to Advance Audience Addressability in Streaming TV
Magnite , the world’s largest independent sell-side advertising platform, announced the deepening of its global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. This enhanced collaboration builds on the strong momentum achieved between 2023 and 2024, during which Samsung Ads experienced double-digit gross revenue growth through the Magnite Streaming SSP.
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In Social Media Technology news this week…
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In Customer Experience news this week…
iQor Taps OpenAI to Advance Voice of the Customer Analytics
iQor CXBPO™, a global leader in customer experience business process outsourcing, has announced a strategic collaboration with OpenAI to dramatically enhance its industry-leading analytics platform. This partnership marks a significant milestone, positioning iQor as the first CXBPO to integrate OpenAI’s advanced AI models to analyze and act on hundreds of millions of customer interactions
Intermedia Launches AI Assist to Boost Agent Productivity
Intermedia Cloud Communications, a global leader in AI-powered cloud communications, collaboration, and customer engagement solutions, announced the launch of AI Agent Assist, a new feature within the Intermedia Intelligent Contact Center that helps agents engage more effectively before, during, and after every customer interaction.
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In Mobile Tech news this week…
Placements.io and ITV Expand Strategic Partnership to Advance Advertising Efficiency and Innovation
Placements.io, the leading advertising operations platform, announced the expansion of its strategic partnership with ITV, the UK’s largest commercial broadcaster. This renewed collaboration strengthens a successful relationship first established in 2021 and underscores ITV’s continued commitment to modernizing its advertising infrastructure in an increasingly complex media environment.
PubMatic and Spectrum Reach Join Forces to Drive Demand, Efficiency, and Curation in the Expanding CTV Ecosystem
PubMatic, an independent technology company powering the digital advertising supply chain of the future, announced a strategic partnership with Spectrum Reach, the advertising sales division of Charter Communications. This collaboration is designed to expand demand, streamline ad buying, and enhance inventory curation across the Connected TV (CTV) landscape.
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In Marketing Analytics news this week…
Vizrt Partners with Zoom to Redefine the Future of Video Communications and Live Production
Vizrt, a global leader in real-time graphics and live production solutions, has announced a strategic collaboration with Zoom, the enterprise communications giant, to elevate the future of live and hybrid video production. This partnership brings native Zoom integration to Vizrt’s renowned TriCaster® product line, enabling creators to seamlessly include remote guests and contributors in their broadcasts with professional-grade quality and minimal complexity.
WPP Acquires InfoSum to Supercharge AI-Powered, Privacy-First Marketing Intelligence
WPP has announced its acquisition of InfoSum, the global leader in privacy-first data collaboration technology. As part of the integration, InfoSum will join GroupM, WPP’s media investment arm, fueling the development of a new era of AI-powered marketing capabilities built on the industry’s most secure and scalable data infrastructure.
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In Martech Content news this week…
LILT Launches Innovative AI Agents and Enterprise Solutions to Transform Global Content Operations
LILT, a leading force in AI-driven translation and localization, has unveiled a suite of cutting-edge products aimed at revolutionizing the way enterprises manage global content. The new offerings include the AI Review Agent, AI Analyst Agent, a new Adobe Experience Manager (AEM) Connector, and enhanced Budget Tracking capabilities within LILT Analytics.
Amagi launches AI-powered Smart Scheduler to improve content programming
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the launch of Amagi Smart Scheduler, an AI-powered content scheduling solution designed to automate and optimize channel programming. By leveraging Machine Learning (ML) and automation, Smart Scheduler intends to help content teams streamline scheduling workflows, improve operational efficiency.
Article Of The Week…..
Inside OpenAI’s Growth Strategy: How They Use Martech to Dominate AI Adoption
In just a few years, OpenAI grew from a small research team to a worldwide leader in artificial intelligence. This transformation centers on a strong growth strategy. It uses advanced marketing technology (Martech) to drive success. OpenAI is shaping AI’s future. It does this by aligning product innovation, user engagement, and data-driven marketing tools. This approach also helps tech companies grow quickly.
AI vs Traditional Analytics: Which is Better for Personalization?
Today’s businesses thrive on personalized experiences, and smart data use is key. Personalization boosts customer engagement through curated recommendations, tailored messages, and custom content. Companies now have an important choice: stick with traditional analytics or embrace AI innovations?