Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Creatio Strengthens North American Presence Through Strategic Partnership with BAASS Business Solutions
Creatio, a global leader in AI-native, no-code automation platforms for CRM and workflows, announces a strategic partnership with BAASS Business Solutions Inc., a premier provider of business management software and consulting services across North America. This collaboration unites Creatio’s innovative technology with BAASS’s deep industry expertise to help businesses streamline operations, increase agility.
ActiveCampaign Launches Active Intelligence: Pioneering the Future of AI-Driven Marketing Automation
ActiveCampaign, a global leader in marketing automation, announced the launch of Active Intelligence—a transformative AI-powered experience that redefines how businesses automate and scale their marketing efforts. Seamlessly woven throughout the entire platform, Active Intelligence introduces system-wide intelligence to drive faster, smarter, and more intuitive marketing strategies.
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In Social Media Technology news this week…
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In Customer Experience news this week…
Twilio Debuts AI-Powered Customer Engagement Platform
Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL, with a preview of its next generation platform – optimized for seamless customer engagement in an AI- and data-powered world. The company also announced enhanced CDPcapabilities and significant Communications Platform as a Service (CPaaS).
Alorica Unveils CX2GO®- A Secure, Scalable CX Solution Tailored for Fast-Growing Brands
Alorica Inc., a global leader in digitally-enabled customer experience (CX) solutions, has officially launched CX2GO®, a turnkey, fully managed contact center offering built to meet the demands of fast-growing startups, SMBs, and lean digital-first brands. Purposefully designed for emerging B2C companies in industries.
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In Mobile Tech news this week…
LoopMe Expands In-App Bidding Capabilities for Mobile Publishers
LoopMe, a global leader in brand performance, announced the expansion of its Chartboost in-app bidding capabilities to mobile publishers on AppLovin’s MAX platform. This strategic integration empowers publishers with greater flexibility and control over their monetization strategies, allowing for seamless adoption of header bidding to drive higher yield and streamline operations.
StackAdapt Expands Partnership With Samba TV to Power Smarter CTV and Digital Advertising in Australia
StackAdapt the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
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In Marketing Analytics news this week…
Databricks and Tealium join forces to deliver AI-powered marketing solutions
Tealium, the leading intelligent real-time data streaming platform, announced a partnership with Databricks, the data and AI company, to power the next generation of marketing intelligence and AI activation capabilities. Tealium is now built on Databricks, enhancing the leading data and AI platform with advanced, real-time data collection and activation capabilities.
TapClicks Launches AI Operator Agents to Revolutionize Marketing Data Workflows
TapClicks, the leading provider of Smart Marketing solutions, announced the immediate availability of new AI Operator Agents, no-code functions within the TapClicks marketing automation platform, designed to empower marketers. Now brands, agencies and media companies can transform their data and metadata using plain language commands.
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In Martech Content news this week…
Cision Introduces Integrated AI Suite on Global CisionOne Platform, Revolutionizing PR Workflows with Intelligent Automation
Cision, a worldwide leader in consumer and media intelligence, unveiled a robust new suite of AI-powered tools within CisionOne—its acclaimed global platform designed for PR and communications professionals.
Superside Unveils Custom AI Image Models to Drive Scalable Brand Consistency and Creative Efficiency
Superside, the leading AI-powered creative-as-a-service company, has officially launched Custom AI Image Models, a cutting-edge solution designed to help businesses create brand-consistent visuals at scale—faster and more affordably than ever before.
Article Of The Week…..
What Is Contextual Advertising? Definition, Benefits & Real-World Examples
Marketers now face a big challenge. Consumer attention is scattered, and privacy rules are getting stricter. They must deliver personalized ads but avoid crossing ethical or legal lines. Contextual advertising is a strategy. In 2023, contextual advertising spending was estimated at US$ 227.38 billion on the global level. The source expected it to more than double by 2030, when it was forecast to amount to US$ 562.1 billion.
How a Unified Platform Can Boost Marketing ROI by 30% or More
In today’s crowded digital world, marketing leaders feel constant pressure. They need to deliver clear results. This is tough with scattered tools, mixed-up data, and separate teams. Technology promises to simplify workflows and improve results. But it often misses the mark. Teams struggle to use various platforms for analytics, email, social media, CRM, and ad management. This scattered approach wastes resources and creates inefficiencies. It also obscures the full view of customer behavior. Discover the unified platform. It offers one solution that streamlines workflows, merges data, and links teams.