Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Linq Debuts Mobile-First CRM, Setting a New Industry Standard
On September 25, 2024, Salestech startup Linq announced the launch of Linq One, the first customer relationship management (CRM) system designed specifically for mobile sales professionals. Linq One serves as an all-in-one platform, enabling users to connect with leads, manage communications, and close deals seamlessly.
Zuora Reinforces Media Solutions Through AI-Powered Paywall
On September 24, 2024, Zuora, Inc., a leading monetization suite for modern businesses, announced new AI enhancements at Subscribed Live London, now available for major media companies. Zuora customers can quickly activate its AI paywall to gain insights into subscriber behavior, enhancing conversion and revenue growth.
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In Social Media Technology news this week…
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In Customer Experience news this week…
Verint and Five9 Strengthen their Partnership to Offer AI-powered Customer Experiences
Verint® and Five9 announced an expanded partnership through a new cloud-to-cloud platform integration designed to lead in the AI market. The blended Verint and Five9 platforms deliver a comprehensive range of tangible business outcomes to enterprises with complete cloud-to-cloud connectivity.
GoTo Launches GoTo Connect CX: A Comprehensive, AI-Enhanced Customer Experience Platform for Businesses
GoTo has introduced GoTo Connect CX, a powerful and cost-effective solution designed to revolutionize customer communication for small to mid-sized businesses, as well as larger enterprises with multiple locations. This new offering integrates award-winning phone systems with the latest AI tools, providing a seamless customer experience (CX) platform at an affordable price.
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In Mobile Tech news this week…
Opti Digital Appoints Guillem Fiter as Chief Marketing Officer
Opti Digital, a leading provider of innovative digital advertising monetization solutions, has appointed Guillem Fiter as its new Chief Marketing Officer. This strategic move aligns with the company’s ongoing efforts to expand its market presence and strengthen its leadership position in the ad tech sector.
Billups Appoints Ben Milne as Chief Executive Officer, for the Asia-Pacific region & Claudia Valderrama as Global Chief Operating Officer
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the appointment of Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region. Both are new roles and are part of a significant company expansion that has included the launch of new OOH measurement capabilities based on patented technology, the acquisition of four OOH agencies worldwide in the past year, and 123% revenue growth over the past three years.
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In Marketing Analytics news this week…
Afterpay Launches Media Network in Australia in Partnership with Yahoo DSP
On September 26, 2024, Afterpay announced plans to launch the Afterpay Media Network in Australia, collaborating with Yahoo’s Demand-Side Platform (DSP). Set to launch in November, this network will provide brands access to Afterpay’s unique shopping insights while ensuring customer anonymity, enabling improved connections with target audiences across various online and physical shopping channels.
Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale
Zeta Global, the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room as well as Zeta’s Identity Graph and AI tools to power people-based programmatic activation across the open web. The Zeta Media Engine provides Zeta’s Intelligence, ID resolution, audience modeling, and media activation to marketers using Snowflake.
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In Martech Content news this week…
Visual Building Revolutionizes the Headless CMS with Contentstack’s Latest Update
On September 24, 2024, Contentstack, the leading composable digital experience platform (DXP) powered by the top Enterprise Headless CMS, announced new native visual building capabilities. The Visual Builder enhances marketers’ workflows by enabling them to view both current and future projects in a headless environment.
Box Launches Box Hubs to Transform Enterprise Content Publishing
Article Of The Week…..
Decoding Relationship Intelligence: Definition and Its Importance in B2B Space
If you talk to any experienced business leader, they’ll tell you the heart of a successful business lies in the relationships you build—with both potential and loyal customers. These connections are what keep a business thriving. That’s why it’s no surprise that so many companies rely on Customer Relationship Management (CRM) software to help manage and nurture these relationships.
But here’s the thing: a CRM alone isn’t what creates those deeper, more meaningful interactions that turn connections into long-term partnerships. It’s the human touch and relationship intelligence that truly makes those relationships flourish and pay off. If you are wondering what relationship intelligence is and how it can benefit the B2B organizations, this blog will help you clear some air.
Future-Proofing MarTech: Aligning People, Processes and Technology
The rapid surge in the number of marketing technologies and their applications can potentially blind the marketer’s perspective on establishing well-defined presales operations. According to the 2024 Marketing Technology Landscape Supergraphic, there are almost 14,106 marketing technology products, with a net addition of 3,068 products since the previous year, with almost 11,038 products in the market. The number of products added to the market witnessed 27.8% growth year-on-year.
Usually, tech vendors market their tools as quick fixes to all the marketing bottlenecks that the organization faces. In addition, they promise that their products will revolutionize marketing operations overnight. It might look alluring to a lot of decision-makers who are seeking opportunities to transform their work processes.