Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
CallRail Unveils Voice Assist: AI-Powered Virtual Assistant That Captures Leads 24/7
CallRail, a leading lead engagement platform, has launched Voice Assist, a cutting-edge AI assistant designed to ensure businesses never miss a valuable lead. Powered by the latest generative AI and purpose-built voice technology, Voice Assist engages callers in real-time, managing routine inquiries, screening leads, and optimizing call handling—even outside of business hours.
Mirriad Partners with Group Black to Enhance Virtual Product Placement in Culturally Connected Content
Mirriad, a leader in Virtual Product Placement (VPP), has announced an exciting new partnership with Group Black, a media company dedicated to fostering growth for brands targeting the New Majority—the fastest-growing demographic shaping today’s culture and economic landscape. This strategic collaboration will integrate Mirriad’s cutting-edge virtual video ads into Group Black’s growing portfolio of original content
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In Social Media Technology news this week…
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In Customer Experience news this week…
CleverTap Expands Omnichannel Capabilities with Infobip Partnership to Introduce RCS Messaging
CleverTap, the all-in-one customer engagement platform, has partnered with Infobip, a global leader in cloud communications, to introduce Rich Communication Services (RCS) messaging. This collaboration enables CleverTap customers to deliver visually rich, interactive messages using high-quality images, videos, carousels, and suggested actions.
Glia Introduces GVA Learning 360: The First AI Virtual Assistant Capable of Learning from Human Agent Conversations
Glia, a leader in customer interaction technology, has unveiled Glia Virtual Assistant (GVA) Learning 360, a groundbreaking AI solution designed to transform the way financial institutions deploy virtual assistants. Unlike traditional AI systems that rely on static documents, GVA Learning 360 learns directly from the interactions of top-performing human agents
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In Mobile Tech news this week…
Seedtag Unveils AI Intention Models to Unlock Real-Time Consumer Intent
Seedtag, a global leader in contextual advertising, has announced the launch of its AI Intention Models, a cutting-edge technology designed to identify and engage action-ready consumers in real time—without relying on personal data. This innovation marks a significant advancement in contextual advertising, moving beyond traditional keyword-based targeting to analyze true user intent.
DoubleVerify Fuels AdTech Innovation with Strategic Investment in FirstPartyCapital
DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has made a strategic investment in FirstPartyCapital (FPC), an early-stage venture capital firm specializing in adtech, martech, and digital media. This partnership supports FPC’s mission to accelerate the growth of high-potential adtech startups
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In Marketing Analytics news this week…
PathFactory and ZoomInfo Partner to Transform Buyer Journeys with AI-Driven Visitor Intelligence
PathFactory, a leading B2B content intelligence and personalization platform, has announced a strategic integration with ZoomInfo, a premier revenue intelligence platform. This collaboration redefines how B2B marketers understand and engage website visitors by converting anonymous traffic into actionable insights, enabling dynamic content personalization at scale.
LiveRamp and Western Union Media Network partner to Unlock Multicultural Audiences
LiveRamp announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Western Union’s customers.
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In Martech Content news this week…
Similarweb Acquires The Search Monitor to Strengthen Paid Search and Affiliate Marketing Solutions
Similarweb Ltd., a global leader in digital data and market intelligence, announced the acquisition of The Search Monitor, a trailblazer in ad monitoring, trademark enforcement, and affiliate compliance solutions. This acquisition significantly enhances Similarweb’s ability to offer powerful tools that enable brands, retailers, and agencies to maximize ROI
Hyland boosts Content Innovation Cloud with AI enhancements
Hyland, the leading provider of unified content, process and application intelligence solutions and the pioneer of the Content Innovation Cloud™, is today announcing greater capability across its product portfolio. Elevating intelligent content management with powerful new AI enhancements, Hyland is empowering organizations to optimize content, process and application intelligence.
Article Of The Week…..
How SPM Improves Sales Productivity And Revenue Growth
In today’s tough business world, marketing and tech leaders feel constant pressure. They must boost revenue and improve efficiency at the same time. One often-overlooked lever for achieving these dual objectives is Sales Performance Management (SPM). SPM is more than just a tool for tracking quotas or commissions. It’s a strategic framework. It aligns sales teams with company goals. It also supports data-driven decisions and encourages accountability.
Best Multilingual SEO Strategy for International Websites
Going global with your online presence is smart. It helps any business connect with people everywhere. But just translating your content isn’t enough. To really succeed, you need a solid plan for SEO in multiple languages. This plan will boost your website’s visibility in search results. It works for any language or region you target.