Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Pipedrive Expands AI Offering With New Pipedrive Pulse Tool
Pipedrive, a leading CRM for small businesses, announced the beta launch of Pipedrive Pulse, an AI-powered tool designed to optimize prospecting workflows by focusing on high-potential deals. Building on the success of Pipedrive AI, this latest innovation reinforces the company’s commitment to advancing its AI capabilities through research, development, and strategic investments.
Viant Unveils ViantAI to Revolutionize the Advertising Landscape
Viant Technology Inc. introduced ViantAI, an advanced AI-driven platform designed to revolutionize the way programmatic advertising is planned, executed, and measured. By offering enhanced intelligence, efficiency, and automation, ViantAI empowers advertisers and agencies to manage campaigns with unprecedented ease and accuracy.
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In Social Media Technology news this week…
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In Customer Experience news this week…
T-Mobile and OpenAI Partner to Transform Customer Experience with Groundbreaking Intent-Driven AI-Decisioning Platform
In a big leap set to reshape the customer service landscape, T-Mobile and OpenAI have joined forces in a multi-year partnership aiming to rethink how customers are cared for. By combining T-Mobile’s expertise in customer relations with OpenAI’s advanced AI technology, the two companies are working together to develop an entirely new AI-driven platform, called IntentCX. This platform is designed to proactively understand and solve customer issues in real time.
Sinch & Singtel Launch Singapore’s First RCS Business Messaging Service
Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, has partnered with Singtel, Asia’s leading communications technology group, to become the first provider to enable Rich Communication Services (RCS) for businesses in Singapore. Sinch and Singtel are now offering businesses an advanced platform to connect with customers through secure and branded messaging directly in their native mobile inboxes.
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In Mobile Tech news this week…
Roku Reveals Ads Manager, a Self-Service Performance Tool Tailored for Growth Marketers
As the top TV streaming platform in the U.S., Roku continues to reshape the ad industry with its latest offering. Today, the company announced the launch of Roku Ads Manager, a direct self-service solution specifically created to drive results on connected TV (CTV). With TV ad budgets increasingly moving away from traditional linear formats, and digital-first marketers seeking new channels beyond search and social, Roku Ads Manager is set to empower brands of all sizes.
Captivate and Adelaide Partnership Marks Milestone in OOH Advertising Excellence
On Sept. 17, 2024, Captivate, North America’s leading digital video network known for delivering 100% viewable, fraud-free, and brand-safe media in top office towers and luxury residential properties, announced a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. This collaboration allows Captivate to leverage Adelaide’s cutting-edge attention metrics, providing brands and advertising agencies with unparalleled insights into audience engagement on Captivate screens.
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In Marketing Analytics news this week…
Zoom & Mitel Partner to Launch AI-First Hybrid Communications
Zoom Video Communications, Inc. and Mitel, a global leader in business communications, announced a strategic partnership designed to empower enterprises worldwide with a unique hybrid cloud solution that combines Zoom Workplace and Zoom AI Companion with Mitel’s flagship communications platform in a modern, deeply integrated communication experience.
Salesforce & Google Cloud Unite for Autonomous AI Collaboration
Salesforce, the #1 AI CRM, and Google Cloud announced an expanded partnership to create Salesforce Agentforce Agents that help people collaborate securely across Salesforce Customer 360 and Google Workspace apps. Salesforce’s launch of Agentforce extends the existing bidirectional integrations between Salesforce and Google Workspace, allowing mutual customers to easily deploy autonomous agents that can take action and work seamlessly in the apps they use every day, all backed by robust privacy and user data protections already in place across Salesforce and Google Workspace.
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In Martech Content news this week…
Nativo Introduces Brand Rank, Allowing Advertisers to Evaluate the Mid-Funnel by Connecting Content to Outcomes
Nativo is stepping up its game with the launch of Brand Rank, a groundbreaking feature designed to give advertisers a clearer view of their mid-funnel performance. Gone are the days of shelling out for costly brand health studies. Brand Rank simplifies the process with a single, easy-to-understand metric, making it accessible for brands and agencies to track the impact of their content on brand perception over time.
DeepL Introduces Industry-First Glossary Generator to Address Business Communication and Brand Consistency Bottlenecks
Article Of The Week…..
How to Use Advertising Analytics to Optimize Your Campaigns
Customer interactions are what determine a brand’s success in the present digital era. For marketers, it has grown to be a significant obstacle. Despite its quick expansion, the ecosystem’s operators are poorly targeted and monitored, and there are lost revenues and budgets all around it. This is where advertising analytics come into play, giving companies an effective means of tracking, evaluating, and refining their marketing initiatives.
Analysis reveals that some of the overall advertising budget doesn’t yield productive results. Advertisers may ensure a higher return on investment and reduce revenue leakage for their campaigns by evaluating budget allocations at every stage of the process. Let’s learn how advertising analytics helps track various campaigns across multiple channels.
Top 5 B2B Sales Strategies and Their Frameworks
In August 2024, 431,928 new business applications were registered in the United States, projecting a 2.5% increase compared to the numbers in July 2024. As consumers are overwhelmed by the options available, it has become challenging for businesses to convert prospects into customers, particularly for B2B organizations. A few B2B sales teams are unable to detect their sales cycle bottlenecks and are repeating their mistakes, which makes the matter even worse. Here is a playbook for all the B2B sales leaders to develop an effective sales cycle that promises higher conversion rates.