Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
-
In Marketing Automation news this week…
Optimove Launches OptiCircle, a Community to Empower Customers in CRM Marketing
Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers’ CRM Marketing expertise, foster peer connections, and provide valuable learning resources. The new community was announced today at Optimove’s annual user conference, Optimove Connect, in London.
OptiCircle empowers members to connect with other Optimove customers, facilitating idea exchange, shared learning, and access to exclusive content.
SmartBug Media Supports Businesses’ Growth With the Addition of Its HubSpot AI Training…
SmartBug Media — HubSpot’s largest, deepest and most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle — announced it has expanded its HubSpot training offerings with the addition of its HubSpot AI training workshop. Available in-person or virtually, this workshop is tailored for B2B companies that are already navigating the HubSpot ecosystem and looking to grow their ROI with HubSpot AI tools that enrich data analysis, bolster productivity and improve creativity.
-
In Social Media Technology news this week…
Clinch Wins 2024 Artificial Intelligence Excellence Award
The Business Intelligence Group announced that Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards program, for the most innovative applications of Generative AI.
Clinch’s Flight Control was built to streamline the campaign activation process for agencies and advertisers, making them massively more efficient, and empowered to deliver maximum performance and ROI.
Solo Brands Selects PMG as Media Agency of Record for Solo Stove
Solo Brands, Inc, a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced the addition of PMG to its esteemed roster of agencies. PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company’s flagship brand. In this capacity, PMG will be responsible for the brand’s full-funnel media efforts – including integrated strategy, media planning & buying, as well as insights and technology – to drive Solo Stove’s long-term business growth.
-
In Mobile Tech news this week…
Aarki Appoints New Leadership Team to Transform AI Driven Advertising Solutions
Aarki, an AI company that delivers advertising solutions that drive revenue growth, announced the appointment of a new leadership team focused on transforming its core technology. The company is also expanding the company’s product suite to deliver best-in-class user acquisition and re-engagement advertising tools for mobile app developers. Since spinning-off from its former parent company Skillz in 2023, Aarki has been under the leadership of Aman Sareen, formerly General Manager of LG Ads.
Adelaide Expands Attention Leaderboard to Spotlight CTV’s Top Streaming Platforms
Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV, spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts any media placement’s probability of attention and subsequent impact. Adelaide leverages a machine-learning model, trained using full-funnel outcome data, to generate precise and nuanced AU ratings across campaigns
-
In Marketing Analytics news this week…
6sense Named a Strong Performer Among B2B Marketing and Sales Data Providers
6sense, the leading platform to revolutionize the way B2B organizations create, manage, and convert pipeline to revenue, announced that independent research firm Forrester cited 6sense as a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024. The Forrester report identified, researched, and evaluated 14 service providers, and 6sense received the highest score possible across five of 28 criteria, including Technographic Data, Specialized Account Data, Behavioral/Intent Data, Data Matching and Enrichment, and Roadmap.
Inuvo Launches Enhanced IntentKey Insights Dashboard
Inuvo, Inc, a leading provider of marketing technology, powered by its proprietary IntentKey artificial intelligence (AI) that serves brands and agencies, has announced significant enhancements to its custom-designed, AI-powered Insights Dashboard, detailing target audience interests and campaign performance.
Inuvo’s AI was designed to solve the two biggest problems facing advertisers in a cookieless world: audience targeting and performance measurement.
-
In Martech Content news this week…
Messagepoint Named Winner in 2024 Artificial Intelligence Excellence Awards for New Generative AI…
Messagepoint announced it has been named a winner for the second year in a row of Business Intelligence Group’s Artificial Intelligence (AI) Excellence Awards, in the generative AI subcategory. The Artificial Intelligence Excellence Awards identify and recognize the truly unique solutions that stand out in a crowded AI space. Messagepoint won for its Assisted Authoring, which harnesses the power of generative AI to help users create clearer, more consistent and compliant content faster than ever before. Messagepoint is recognized for being the first customer communications management (CCM) industry software provider to offer generative AI capabilities that support content optimization for plain language, reading levels, sentiment, length and translation.
seoClarity Unveils Enhanced SEO Split Tester for Fast Implementation
seoClarity, an enterprise leader in AI-driven SEO technology, has enhanced its SEO Split Tester, which validates SEO hypotheses for faster execution and delivers ROI-backed business cases.
Continuing their $30 million investment in SEO innovation, this major enhancement of SEO Split Tester addresses the challenge of limited engineering resources, neverending test ideas, and no real way of assessing ROI to earn buy-in for implementation.
Article of the Week
5 Content Syndication Best Practices: A Detailed Guide
According to researchers, 79% of marketers prefer using at least one vendor for effective syndication.
You can write and market the best article in the world, but if it fails to reach your target audience, it is of no use. Content syndication involves repurposing and distributing to multiple channels with due credit so it reaches more people—most importantly, the right people.
It’s like letting other stores sell your products, but instead of products, it’s your content that helps you reach a bigger audience. Let’s delve in.