MarTech360’S Weekly News Roundup With Pacvue, SalesIntel, Bridgeline, Hyland, illumin And More!

MarTech360’S Weekly News Roundup With Pacvue, SalesIntel, Bridgeline, Hyland, illumin And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Pacvue Expands Amazon DSP Management and Optimization Tools to LATAM, EMEA, and APAC Regions

Pacvue, a leading commerce acceleration platform known for integrating retail media, commerce management, and measurement, has announced the expansion of its Amazon DSP capabilities beyond North America. This move brings Pacvue’s advanced automation, reporting, and optimization solutions to 16 countries across LATAM, EMEA, and APAC.

SalesIntel Launches AdsIntel: Revolutionizing B2B Marketing for Smarter Campaigns and Stronger Pipelines

SalesIntel is thrilled to unveil AdsIntel, a groundbreaking advertising technology solution tailor-made for B2B marketers. AdsIntel is specifically designed to target in-market accounts and their buying committees based on real-time intent, providing businesses with a powerful way to optimize their advertising strategies.

Cresta Introduces AI Analyst to Revolutionize Business Insights from Customer Conversations

Cresta, the pioneering AI-powered contact center platform bridging the gap between human agents and AI, has unveiled AI Analyst – an innovative natural-language interface designed to empower businesses with swift, actionable insights from customer conversations.

Bridgeline Digital’s HawkSearch Unveils AI-Powered Concept, Image, Keyword Search

Bridgeline Digital, Inc., a leader in AI-driven marketing technology, has launched Unified Search in its Hermes release for the HawkSearch platform. This transformative feature integrates AI-powered Concept and Image Search with Keyword Search, delivering highly relevant, content-driven results that enhance product discovery and improve customer experience.

USIM Teams Up with IRIS.TV to Transform CTV Advertising with AI-Driven Insights

USIM, a leader in innovative media solutions, has announced a groundbreaking partnership with IRIS.TV, the premier content data marketplace for streaming media. This collaboration will leverage IRIS.TV’s content identifier, the IRIS_ID, to elevate the creative and media effectiveness of connected TV (CTV) campaigns.

Peer39 Launches CTV Quality Score, Creating a Transparent Optimization Metric for Buyers

Peer39, the leading global provider of contextual suitability and quality solutions for modern marketers, announced the launch of its CTV Quality Score. This proprietary metric simplifies advertisers’ understanding of their CTV ad placements for clear optimization while providing accountability and trustworthiness to this critical channel.

illumin Partners with Adsquare to Revolutionize Footfall Attribution, Connecting Digital Campaigns to Real-World Impact

illumin Holdings Inc., a leader in digital marketing technology, has announced a powerful new integration with Adsquare’s Measurement solution. This partnership enables advanced footfall attribution, delivering store visit data directly to the illumin platform.

Touchstone Research Unveils Dial Tester for Real-Time Audience Feedback and Content Optimization

Touchstone Research, a leader in innovative market research solutions, is thrilled to introduce its latest offering, Dial Tester—a cutting-edge content testing tool that captures real-time audience feedback. Tailored to provide moment-by-moment insights, Dial Tester allows marketers, media producers, and researchers to enhance their content for optimum engagement across various demographics, including kids, teens, and young adults.

Hyland Unveils Content Intelligence: Revolutionizing Enterprise Content for the AI-Driven Future

Hyland, a leader in unified content, process, and application intelligence solutions, and the innovator behind the Content Innovation Cloud™ platform, has introduced its latest product line, Content Intelligence. This new offering builds on the company’s robust content services and is a critical component of Hyland’s Content Innovation Cloud strategy.

DeepL Enhances API with Next-Gen Language Model and Advanced Writing Tools

DeepL, a global leader in Language AI, has unveiled significant updates to its widely-used API, introducing two powerful new features: the next-generation DeepL language model and the DeepL API for Write.

Article Of The Week…..

Winning Without the Click: A Deep Dive into Zero-Click Marketing

In the continuously developing digital landscape, where competition for attention is extreme, marketers are in constant search of revolutionary methods to reach their target market. Enter zero-click marketing, a strategy focused on engaging users and generating positive outcomes before they even click on a link.

Picture it this way: Conventional marketing is like inviting someone to dinner. You spend time designing a flawless invitation, hoping they’ll acknowledge and come to your restaurant. In contrast, zero-click marketing is like offering an irresistible appetizer at their doorstep. You are giving upfront advantages, appealing to them with a taste of what you have to offer, and making it effortless for them to choose you when they’re ready for the full meal.

Campaign Measurement: The Art and Science of Marketing Success

In the constantly changing world of marketing, where trends shift unpredictably and audiences face a constant bombardment of messages, how can you make sure that your campaigns are truly leaving a mark? The key is within campaign measurement, a process not just limited to collecting data. It’s about processing numerical information into useful findings, stimulating smarter decisions, and ultimately delivering superior results.

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