Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Simpli.fi Expands Omnichannel Ads with YouTube TV Integration
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced its new YouTube TV offering. Simpli.fi’s YouTube TV solution enhances advertisers’ ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV’s brand-safe content into their broader programmatic solutions.
Salesforce Unveils Agentforce 2dx: Advancing Autonomous AI to Revolutionize Workflows and Enterprise Efficiency
Salesforce, the leading AI-driven CRM platform, has introduced Agentforce 2dx, the latest iteration of its digital labor solution designed to seamlessly integrate autonomous AI agents into enterprise workflows. This release goes beyond traditional user-initiated chat interfaces, enabling proactive AI agents to operate independently within business processes—enhancing efficiency, agility, and scalability without continuous human supervision.
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In Social Media Technology news this week…
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In Customer Experience news this week…
ASAPP Appoints Priya Vijayarajendran as Chief Executive Officer
ASAPP, the leading provider of AI-powered contact center software, appointed Priya Vijayarajendran to the position of CEO. As ASAPP’s former CTO and president of technology, Vijayarajendran brings three decades of AI and software leadership at global enterprises including Microsoft, IBM and SAP.
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In Mobile Tech news this week…
Equativ & Titan OS Partner to Transform CTV Advertising
By combining the unique reach and innovative formats of CTV with the precision of retail media data, advertisers can unlock deep consumer insights and scale. Retailers will be able to expand their retail media campaigns to CTV inventory. Both will benefit from access to 30 million European households.
Broadsign and Scope3 Partner to Enhance Carbon Measurement in DOOH Advertising
Broadsign and Scope3 have joined forces to advance the accuracy and depth of carbon modeling for digital-out-of-home (DOOH) advertising. As businesses intensify efforts to minimize carbon footprints—including in marketing—this collaboration delivers enhanced insights into DOOH emissions, empowering brands to make more sustainable media-buying decisions.
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In Marketing Analytics news this week…
FreeWheel’s Strata & VideoAmp Integrate for Enhanced Attribution
FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across national TV buys.
Broadvoice & TPG Partner to Add AI-Powered Quality Assurance to CCaaS Platform
Broadvoice, an award-winning global customer experience (CX) technology provider, has partnered with TPG Inc., a leading provider of CX analysis services and solutions. Together, they will bring Anna®, TPG’s AI-powered post-call and chat quality assurance tool, to the Broadvoice GoContact platform to maximize agent performance.
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In Martech Content news this week…
Semrush Enterprise Unveils AI Optimization to Enhance AI Search
AI-driven search is evolving rapidly, redefining how brands are discovered online. Businesses that act now will lead the AI-driven landscape, while those that wait risk being left behind. Semrush Holdings, Inc, a leading online visibility management SaaS platform, introduces AI Optimization (AIO), the first enterprise solution to help businesses track, control, and optimize brand presence across AI-powered search platforms.
TransPerfect Introduces Zendesk Support App
TransPerfect, the world’s largest provider of language and AI solutions for global business, announced its new TransPerfect for Zendesk Support App for translation within Zendesk’s Agent Workspace. The app enables users to easily and instantly translate messages and ticket conversations while integrating seamlessly with the GlobalLink Now API—providing businesses with a robust solution for cost-effective multilingual content management within Zendesk.
Article Of The Week…..
Why Most AI Driven Marketing Campaigns Fail And How to Fix It in 2025
AI is rapidly changing marketing. It enables super-targeted marketing, real-time customer interactions, and automated decision-making. AI-driven campaigns will be seriously advanced by 2025. Generative AI, autonomous agents, and real-time analytics will change customer interactions with brands. Still, many AI marketing campaigns struggle to succeed, despite all these advancements. This often happens due to outdated strategies, data problems, ethical issues, and over-reliance on automation without human input.
The Secret Behind Nike’s Martech Stack and Personalized Marketing
Nike has grown from just a sportswear brand. Now, it’s a leader in tech. They use advanced marketing technology (Martech) to create personalized customer experiences. Nike uses cutting-edge marketing tech to craft unique customer experiences. They use data analytics, AI, and machine learning. This helps them personalize each interaction for every person. Also, their omnichannel strategies enhance this personalization.