Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Interpublic Boosts Commerce with Intelligence Node Acquisition
Interpublic Group announced the acquisition of Intelligence Node, a leading eCommerce intelligence platform renowned for its unparalleled data accuracy and global reach. This strategic move significantly enhances Interpublic’s commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth and optimize performance in the dynamic digital marketplace.
TapClicks Joins Forces with Epitaph Group to Enhance Marketing Services and Technology in the TapClicks Marketplace
On December 11, 2024, TapClicks, a leader in Smart Marketing solutions, announced a new partnership with Epitaph Group, a full-service media agency specializing in customized strategies and growth-driven solutions. Epitaph Group is now part of the TapClicks Marketplace, offering marketing services to TapClicks customers, including up to $2,000 in media credits. Clients can also schedule a complimentary 60-minute consultation with Epitaph Group to explore tailored media strategies rooted in both data and strategy.
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In Social Media Technology news this week…
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In Customer Experience news this week…
Dentsu Named Leader in Gartner Magic Quadrant for Digital Experience
Dentsu announced its designation as “a Leader” in the Gartner® Magic Quadrant™ for Digital Experience (DX) Services. The inaugural report evaluates providers based on their “completeness of vision and ability to execute” digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.
Deloitte Named Leader in 2024 Gartner Magic Quadrant for Digital Experience
Gartner®, a company that delivers actionable, objective insights to executives and their teams, has recognized Deloitte as a Leader in the inaugural 2024 Gartner Magic Quadrant™ for Digital Experience Services. Deloitte also scored highest in three Use Cases in the accompanying 2024 Gartner Critical Capabilities for Digital Experience Services report.
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In Mobile Tech news this week…
Horizon Media Launches One Horizon, Expanding Its Creative Services in Advertising
On December 10, 2024, Horizon Media, the largest U.S. media agency and the largest independent agency globally, launched One Horizon, a cutting-edge, full-service, general-market advertising agency. This new agency reflects Horizon Media’s evolving vision, showcasing its dedication to delivering sophisticated, integrated solutions that combine technology, data, and creativity to build stronger consumer-brand connections.
Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Scientist
Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, announced the hiring of Jonathan Steuer as Chief Scientist. A renowned thought leader in media research, audience measurement, and data science, Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia’s mission of transforming TV and CTV advertising with cutting-edge technology and analytics.
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In Marketing Analytics news this week…
Google Cloud and Odoo Forge Stronger Partnership to Drive Global Business Expansion
On December 18, 2024, Odoo, a leading provider of integrated business software, and Google Cloud announced an enhanced strategic partnership aimed at supporting Odoo’s global expansion and delivering a seamless, scalable experience to customers worldwide. Leveraging Google Cloud’s global infrastructure, Odoo’s applications will continue to provide users with superior performance and quick response times, even during peak usage or complex tasks.
Comscore Appoints Jackelyn Keller as Chief Marketing Officer
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry.
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In Martech Content news this week…
Wondershare & Dolby Bring Dolby Vision to Filmora
Wondershare Technology, a leader in creative software solutions, has joined hands with Dolby Laboratories to bring the Dolby Vision capability to Wondershare’s popular video editing software, Filmora. This collaboration aims to empower content creators by enhancing their ability to produce visually striking, high-quality videos with the advanced HDR imaging of Dolby Vision. This is a major step forward in Wondershare’s mission to provide cutting-edge tools for creative professionals and enthusiasts.
DreamHost Partners with Bunny for Enhanced Content Delivery
DreamHost®, a global leader in web hosting and Managed WordPress services, announced a partnership with bunny.net to bring the power of their Bunny CDN content delivery network to online entrepreneurs that call DreamHost home. Bunny CDN is free today to all DreamPress users, and available as a paid upgrade to all other DreamHost customers.
Article Of The Week…..
7 Customer Experience Trends That Will Shape 2025
A customer’s journey with a business, encompassing both direct and indirect interactions, is referred to as the customer experience (CX). Great relationships are fostered by companies that prioritize the buyer persona’s emotional demands in their customer experience strategy. According to Forrester, over 75% of global business and technology professionals and their companies place a high value on the customer experience. Finding strategies to boost brand loyalty and consumer engagement, however, can be difficult. Business executives may use these seven customer experience trends to better their CX initiatives and elevate their organizations. So, what are the top customer experience trends for 2025? Let’s take a look.
Why Zero Party Data for Personalized Marketing is the Gold Standard in 2025
Marketers must provide customers with personalized, relevant experiences in order to compete with the numerous brands and products available on the market. However, correctly personalizing the experience might be challenging. As the internet grows increasingly privacy-centric day by day, the role of zero party data for personalized marketing becomes more important.