Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
VanillaSoft Launches TEMPO Podcast
VanillaSoft, a leading sales engagement technology company, announced the launch of TEMPO, a podcast aimed at B2B enterprise and mid-market business leaders.
Aimed at go-to-market leaders in B2B companies across North America, TEMPO takes a look at how enterprise and mid-market organizations are navigating the world of big deals, big money, and big decisions. Effective selling is increasingly difficult, and organizations need ways to navigate go-to-market complexities. Speaking with leaders from across the business spectrum, this podcast will dive into the challenges leaders face, and provide insights and strategies to help give listeners a competitive edge.
Outreach Launches Global Partner Program to Accelerate Revenue for Enterprise Customers
Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced the launch of its Global Partner Program, EMPOWER. This launch marks a significant milestone in enterprise sales execution, providing an expanded network of Trusted Advisors, solution providers (SPs), and system integrators (SIs) for businesses globally to help streamline their sales processes and drive growth. The global program allows partners to refer or resell Outreach and helps enterprise customers accelerate revenue growth through work with a trusted channel community.
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In Social Media Technology news this week…
Wayve Secures Innovative Patent Advancing Social Media Privacy and Security
IZEA wins three Communicator awards
IZEA Worldwide, Inc. the premier technology, data, and services provider for the Creator Economy, announced that it has received three honors at the 30th Communicator Awards. IZEA’s collaboration with Sublue won the Excellence Award in the “Campaign & Series Branding” category. Additionally, IZEA’s influencer marketing campaign with TECNO Mobile won the Excellence Award in the “Social Media Video – Unboxing Content” category and the Excellence Award in the “Content & Marketing – Influencer Marketing” category.
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In Customer Experience news this week…
Unisys Receives Dual HDI Awards for Customer Experience and Best Service and Support
Unisys has received two HDI Global Service and Support Awards: “Best Customer Experience” and “Best Service and Support Manager.” These awards recognize the company’s Digital Workplace Solutions (DWS) team and their strategic approach to optimizing clients’ customer experience, as well as Unisys Service Desk Service Manager Gilberto Sanchez for exceeding client expectations and exemplary performance.
“We believe that delivering service excellence is key to the implementation of any solution deployed in a company, and something our clients have come to know and love about Unisys,” said Joel Raper, senior vice president and general manager of Digital Workplace Solutions, Unisys.
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In Mobile Tech news this week…
Yalo Named Cobb Chamber Small Business of the Year for 2024
Yalo, a 100 percent minority-owned creative agency, is proud to announce its recognition as the Cobb Chamber Small Business of the Year for 2024. This prestigious award highlights Yalo’s continuous growth, innovation, and commitment to excellence in delivering branding, digital ecosystems, and omni-channel advertising solutions to clients both locally and nationwide.
Arnold Huffman, CEO of Yalo, expressed his gratitude: “Yalo is incredibly proud and honored to be named the Cobb Chamber Small Business of the Year for 2024.
Wondershare Filmora V13.4.0 Introduces New Text Tools for Greater Creativity
Wondershare proudly announces the release of their award-winning software Filmora V13.4.0, marking a significant leap forward in AI-driven video editing technology. This latest version introduces new and improved features designed to enhance users’ quality of life, efficiency, and creativity regardless of their skill level. With V13.4.0, Filmora adds innovative tools like Dynamic Subtitles and Audio Driven Text Effects to help transform ordinary video projects into captivating narratives.
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In Marketing Analytics news this week…
Tealium expands global capabilities for customers with European Unified ID integration
Tealium announced that it now offers its participating advertiser clients seamless integration with EUID, the open-source identity solution for the European market, pioneered by The Trade Desk, that helps preserve the value of relevant advertising across digital channels, while respecting user privacy. These expanded global capabilities build on Tealium’s integration with Unified ID 2.0 (UID2), a new approach to identity for the open internet.
Tealium’s AudienceStream seamlessly connects with EUID to help advertisers generate more precision in their campaigns by easily activating first-party data at scale and across the open internet without relying on third-party cookies.
HP honors Teleperformance for sustainable impact in customer care
Teleperformance, a global leader in digital business services, announced it was recognized by global technology leader HP as a Sustainable Impact Global Leader for Customer Care Centers. The award highlights Teleperformance’s commitment to being a force of good in supporting communities, clients, and the environment.
The awards, hosted by HP Customer Support & Services Delivery, honors the high achievements of HP suppliers and highlight supplier commitment to sustainability and meaningful contributions on the 3 HP Sustainable Impact pillars: Climate Action, Human Rights and Digital Equity.
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In Martech Content news this week…
Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of…
Taboola, a global leader in powering recommendations for the open web, announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.
Foundry is utilizing Taboola’s suite of products across its global digital Consumer properties, including Macworld, PCWorld, TechHive, Tech Advisor, PCWelt and M3. Taboola aims to grow Foundry’s large audience, optimize user engagement, and drive revenue. Foundry has implemented Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into the publisher’s family of news websites and article pages.
Smart Communications Identified as a Leader in the Aragon Research Globe for Workflow and Content…
Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced that it has been named a Leader in The Aragon Research Globe™ for Workflow and Content Automation (WCA), 2024 for the fifth consecutive year. The new report evaluates 12 key providers at the forefront of the WCA market.
Article Of The Week…..
Top Customer Communications Management Strategies to Enhance Client Relationships
According to a report by Salesforce, “State of the Connected Customer,” nearly 55% of respondents express that they feel like they’re interacting with different departments instead of a single company.