SplitMetrics, a global software development company that provides an ecosystem of products and services to mobile-first companies and brands, on their 7th anniversary revealed a new brand identity that represents the company’s growth and expansion in the mobile business space. SplitMetrics also introduced the vision to enable everyone to launch a mobile app or game and grow it into a successful business easier and faster.
“Our journey started back in 2015 with the development of an app store A/B testing platform. Since then, we have experienced hyper-fast growth, expanded our capabilities, were the first company to build another flagship product – an Apple Search Ads automation and optimization platform, became an Apple Search Ads Partner, and launched an in-house agency to support our customers at all stages of their mobile marketing journey,” said Max Kamenkov, CEO and Co-Founder of SplitMetrics. “From a point solution for mobile A/B testing, our value proposition evolved into an ecosystem of products and services that enable mobile-first companies and brands globally to simplify their way to business success,” he added.
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Along with updated positioning as an ecosystem of products and services for mobile marketing, this rebranding introduces a new visual style and a new logo for the company, which aims to be more sustainable, dynamic and will offer a strong visual identity that symbolizes the company’s rapid growth and strong hold in the mobile business market. “The new logo reflects what our company has become: more stable, mature, at the same time growing dynamically, reaching new milestones, entering new markets, and always moving forward. We go above and beyond, and have people – our team, clients, and partners – at the center of everything we do.”
While the name of the main brand – SplitMetrics remains the same, the products have been renamed – SplitMetrics Acquire (formerly SearchAdsHQ) and SplitMetrics Optimize (formerly SplitMetrics A/B testing platform), joined by SplitMetrics Agency.
As the company explained, under the new brand, SplitMetrics will continue expanding their current and building new products that serve the same goal – helping mobile apps and games grow easier and faster.