The News This Week: MarTech 360’s Weekly News Roundup featuring AirSlate, 3Play Media, Zoom, Insider, Razorfish

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

AirSlate Announces Integration With AppExchange Chat

airSlate, a leader in document workflow automation solutions, today announced it has embedded Salesforce AppExchange Chat functionality, empowering Salesforce customers to connect with airSlate experts in real-time. 

Creatio Expands Its Go-To-Market Relationship With Amazon Web Services (AWS)

Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, has expanded its go-to-market relationship with Amazon Web Services (AWS). 

In Social Media news this week…

3Play Media’s State Of Automatic Speech Recognition (ASR) Report Finds ASR Technology Has Advanced Significantly

3Play Media, the leading media accessibility provider, released its annual State of Automatic Speech Recognition (ASR) report. The study looks at the general state of speech-to-text technology and evaluates how 9 major speech recognition engines perform at the task of captioning and transcription.

Comcast Business 2021 DDoS Threat Report: DDoS Becomes A Bigger Priority As Multi-Vector Attacks Are On The Rise

Comcast Business published results from its 2021 Comcast Business DDoS Threat Report. The report provides an overview of the Distributed Denial of Service (DDoS) attack landscape, trends experienced by Comcast Business customers and insights for measuring and mitigating risks.

In Mobile Technology news this week…

Zoom Announces Latest Certifications And Innovations For Enhanced Platform Security

Zoom Video Communications, Inc. announced it has recently received a variety of third-party certifications and attestations, unveiled product innovations, and established programs, which collectively demonstrate the many initiatives undertaken at Zoom that help protect the security and privacy of its users.

Pixelworks Becomes A Unity Verified Solutions Partner To Improve Visual Display For Mobile Gaming

Pixelworks, Inc., announced it is now a Unity Verified Solutions Partner (“VSP”). This means that Unity has vetted the Pixelworks SDK and ensured that it is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.

In Marketing Analytics news this week…

Qumu Works With F33.Ai To Accelerate Presence In Google Cloud Marketplace

Qumu Corporation, announced it is joining forces with F33.ai to accelerate Qumu’s presence in the Google Cloud Marketplace. F33’s deep expertise in helping software companies deploy, market and grow Cloud Marketplace solutions will help drive greater awareness and consumption of Qumu’s Video Engagement Platform by enterprise customers across all industries.

Insider Named A Leader In The IDC MarketScape: Worldwide Customer Data Platforms Focused On Front-Office Users 2021-22 Vendor Assessment

Insider — one platform for individualized, cross-channel customer experiences, announced that it has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment.

In Marketing Content news this week…

New Kiteworks Report Reveals Significant Risk Maturity Gap In Protecting Privacy And Ensuring Compliance In Sensitive Digital Content Communications

Kiteworks, found in its “2022 Sensitive Content Communications Privacy and Compliance Report” that more than half of organizations believe they are inadequately protected against third-party security and compliance risks.

Razorfish Study Finds 52% Of Gen Z Gamers Feel More Like Themselves In The Metaverse Than In Real Life

Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. 

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