The News This Week: Martech 360’S Weekly News Roundup Featuring Allego, HoursMap, Amazon, Google, Uptime.com, TiVo

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

Allego® Expands Its Customer Base In The Age Of Virtual Selling

Allego, the leading sales enablement platform provider, announced increased demand for its platform as demonstrated by new customer wins, including Blatchford, Berry Global and Endologix LLC.

White Cup Launches White Cup CRM, Purpose-Built To Drive Revenue For Distributors Through Improved Sales And Marketing

White Cup launched White Cup CRM, designed to be the distribution industry’s most comprehensive Customer Relationship Management (CRM) solution, empowering sales and marketing teams to capitalize on every opportunity to relentlessly drive revenue.

Hoursmap Introduces Ultra-Affordable Email Marketing Suite To Help Local Businesses Recover From The Pandemic

Hoursmap’s all-in-one email marketing and referral platform enables local businesses to share information, get customers to return, and attract new customers. 

Brands Report A Seven Times Return Rate From Advertising On Amazon, According To New Feedvisor Survey

Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, announced the highly anticipated results of its fourth annual brand survey. 

In Social Media news this week…

Upwave Announces New Addition Of Social Measurement Via Privacy-Friendly Micro Cohorts

Upwave, the leading analytics platform for brand advertising, unveiled its new ability to help brands measure the impact of brand advertising on Facebook and YouTube, to complement measuring web, mobile, CTV, and linear.

Uptime.Com Grew 1,700% Operating A Fully Remote, Globally Dispersed SaaS Workforce

Uptime.com, the website availability and performance monitoring service for thousands of customers, grew its revenue by 1,775% in just four years while operating a globally dispersed, fully remote, asynchronous workforce even prior to COVID-19.

Clubhouse Media Group, Inc. Contracts Over $1 Million In Brand Partnership Deals In March 2022

Clubhouse Media Group, Inc., an influencer-based social media firm and digital talent management agency, announced that in partnership with The Reiman Agency, they have contracted over $1 Million in gross promotional brand partnership deals in March 2022.

In Mobile Technology news this week…

Appodeal Stack Introduces A New Round Of Its Accelerator Program For Mobile App Creators

Celebrating two years of the Accelerator Program, mobile technology company Appodeal Stack opens up a new round, with more features available to its applicants.

TiVo Stream 4K First To Fully Integrate With YouTube TV In Move To Strengthen Premium Live TV Viewing Experience

TiVo®, announced its preeminent streaming product – TiVo Stream 4K and TiVo Stream OS – expanded its premium Live TV offerings through integration with YouTube TV – the first integration of its kind among streaming products.

In Marketing Analytics news this week…

Blitz Recognized In 2022 Gartner’s Market Guide For Sales Performance Management (SPM)

Blitz, the industry’s leading commission calculation and management platform, announced that Gartner, the global research, and advisory firm, has recognized the company for the second consecutive year as a Representative Vendor in its “Market Guide for Sales Performance Management”, 2022.

Fivetran Deepens Relationship With Google Cloud: Partner For Google Cloud Cortex Framework And Launch Partner For Google Cloud Ready – BigQuery Program

Fivetran, the global leader in modern data integration, announced support for the Google Cloud Cortex Framework and that it is a Launch Partner for the new Google Cloud Ready – BigQuery program. 

In Tech Content news this week…

Memory Lane TV Launches With Amagi, Targeting Memory Loss Patients With Scientific Approach To Programming

Amagi, announced that Memory Lane TV, a new service using video and sensory stimulation to target symptoms of Alzheimer’s and other forms of dementia, has partnered with Amagi to launch its 24/7 linear scientifically-researched programming.

SEO.Co Partners With VideoSupply For Custom Video Production Services And SEO

SEO.co, a leading SEO agency for discerning online brands, is pleased to announce its partnership with VideoSupply.com, a premiere video production company for digital marketing professionals. 

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