Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced the appointment of Josh Yamuder as Director of Partnerships, Programmatic Marketplace. The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.
“I look forward to helping Triton’s broadcast clients evangelize the value audio contributes to a marketing mix while delivering effective campaign management and data-driven user insights.”
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“Programmatic buying of audio inventory has exploded in part due to the efficiency at which buyers can reach targeted audiences at scale,” said Stephanie Donovan, Global Head of Revenue at Triton Digital. “Josh’s programmatic experience will be invaluable as we build on our commitment to help publishers and buyers across the globe leverage programmatic technology to execute their audio advertising strategies effectively.”
Yamuder will employ his agency experience and programmatic acumen to build confidence among brands and to help broadcasters extract more value from their audio inventory. He joins Triton Digital from Targetspot, where he was Programmatic Manager, North America. Prior to Targetspot, Yamuder held the position of Programmatic Specialist at Xaxis, a global GroupM programmatic-first agency. At Xaxis, Yamuder consulted with large Mediacom clients to plan and execute omnichannel programmatic campaigns. In his new role on Triton Digital’s Revenue Team, Yamuder will collaborate with key broadcast clients to align advertiser goals with broadcast’s diverse audio offering.
“From highly-targeted dynamic ad insertion to an award-winning programmatic marketplace, Triton Digital provides the monetization solutions required to meet the needs of advertisers,” stated Josh Yamuder, Director of Partnerships, Programmatic Marketplace at Triton Digital. “I look forward to helping Triton’s broadcast clients evangelize the value audio contributes to a marketing mix while delivering effective campaign management and data-driven user insights.”
Programmatic buying of audio inventory has exponentially increased in the last few years and all indicators project continued growth. Triton Digital provides the most sophisticated advertising technology to publishers, so they can transact across all forms of audio inventory. Triton Digital’s Programmatic Audio Marketplace enables advertisers to reach highly targeted audiences through predictive modeling, while providing enjoyable listening experiences that prevent ad fatigue and maximize campaign effectiveness. In addition, the marketplace helps publishers to maximize advertising revenue, control inventory, and access real-time insights.
SOURCE: Businesswire