Visit San Jose, the official destination marketing organization for the City of San Jose, has been recognized with a 2022 Silver Magellan Award from Travel Weekly in the category of “Marketing – Promotions with Purpose.”
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Visit San Jose was recognized for their “San Jose Love” campaign and their collective efforts to stimulate COVID-19 recovery while cultivating an authentic brand voice and digital brand presence. During the pandemic, Visit San Jose turned their marketing efforts (and dollars) in-state to drive regional exploration, local spending and destination awareness during unprecedent times and a historic changing cultural landscape. Messages of hometown pride, resiliency and the importance of visitor spending to the local economy were channeled through website development, original content creation, digital marketing strategy, earned media and partnerships with local artists and influencers.”We’re grateful to the Team San Jose Board of Directors and the City of San Jose for finding funds to dedicate to this successful campaign,” says John LaFortune The Magellan Awards honors the best in the international travel industry and acknowledges the tourism professionals behind the work. The Magellan Awards are presented by Travel Weekly, a leading travel trade publication of news, research and analysis in North America . For a complete list of silver and gold winners