Base.ai, an AI-powered customer-led growth (CLG) platform, announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recordings into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations. This strategic move aims to revolutionize post-sale customer engagement by enriching customer data, enhancing segmentation, personalizing lifecycle engagement, and reimagining user-generated content through AI-powered customer marketing, advocacy, retention marketing, and revenue expansion.
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Gal Biran, CEO & Co-Founder of Base.ai, emphasized, “At Base, we believe that sustainable growth is built on real-time customer data and insights that, in turn, empower both personalized customer experiences across the lifecycle and cross-company alignment on customer data and activation.” Angela Ferrante, Founder & CEO of Laudable, added, “Customer engagement doesn’t end at the close of a deal—it’s where true advocacy begins.” By integrating Laudable’s capabilities, Base.ai positions itself as the go-to platform for customer-led organizations, offering an AI-powered end-to-end solution that unifies customer programs, digital experience and engagement, lifecycle marketing, and advocacy automation, allowing significant tool consolidation.