Wix Unveils Astro: AI Assistant for Smarter Business Management
Wix.com Ltd. has introduced Astro, an AI-driven business assistant designed to streamline site and business management for users. Integrated within the Wix dashboard, Astro allows users to perform various tasks through a chat interface, offering real-time insights and personalized recommendations. Key features include data-driven analytics for tracking site performance, creative content creation tools for blogs and social media, business expansion capabilities such as product addition and dropshipping exploration, and efficient management of subscriptions and user permissions.
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Guy Sopher, Head of the AI Platform Group at Wix, stated, “Astro seamlessly integrates powerful capabilities into a single interface, making it easier than ever for users to manage their businesses efficiently.” This launch marks the beginning of a series of AI agents aimed at enhancing productivity and fostering business growth for Wix users.