5WPR, one of the largest independently-owned PR firms in the U.S., announced it has been selected as the public relations Agency of Record for leading SaaS solutions platform, LeanIX.
Tasked with expanding the Europe-based company’s presence in North America, 5WPR will be responsible for managing a media relations program that will drive awareness of LeanIX, the company’s suite of tools for enterprise architecture management, value stream management, and SaaS management. The program also aims to amplify the critical role enterprise architects play as business transformation leaders.
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“LeanIX is a powerful force within the SaaS space, and we are delighted to guide their media correspondence,” said 5WPR CEO, Matthew Caiola. “Our accomplished technology team is highly successful in utilizing media connections that increase brand recognition.”
5W’s Tech PR team holds a profound mastery of the SaaS landscape, amplifying brands in the media with agility. The team consistently places clients into top-tier news stories that matter most for their continued growth using well-established media connections.
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian 20 years ago, 5W was named to Inc. Magazine’s Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.
SOURCE: PR Newswire