ALM and Law.com, its flagship global legal media platform, and the Legal Marketing Association (LMA), the premier organization for professionals in legal marketing and business development, have announced a new partnership providing exclusive key benefits to LMA and its members.
Through this partnership, ALM will be recognized as the LMA “Preferred Marketing Services Partner.” ALM will offer LMA members exclusive access to special incentives on selected online and print advertising programs and content services as well as consulting from ALM’s Marketing Services experts.
In addition, in early 2023, LMA and ALM will jointly execute a benchmark research study of senior law firm leadership and firm marketers to identify key issues, challenges and opportunities.
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A key focus of the partnership offers LMA members discounted access to ALM’s marketing services offerings and provides LMA the opportunity to promote its member benefits to ALM’s global audience of law firm and in-house professionals across Law.com’s 20 national, global and regional brands, including The American Lawyer, Corporate Counsel and The New York Law Journal.
“We’re excited to bring LMA members insights, advice and exclusive incentives on ALM’s industry leading technology-driven advertising and content marketing solutions,” said Matt Weiner, president of ALM’s Marketing Services Division.
“The Legal Marketing Association is excited to work with Law.com to further enhance our membership benefits while offering our members exclusive, discounted access to ALM’s leading-edge research and marketing services,” said Danielle Gorash Holland, Chief Executive Officer of LMA.
SOURCE: PR Newswire