Buzzmint, the Software as a Service platform that allows brands, creators, media-specific businesses and individuals to simply and quickly ideate, create and deploy utility-led NFT/token projects, has secured seed funding from a group of investors including Ayre Ventures, the venture capital arm of Calvin Ayre’s Ayre Group.
Buzzmint enables the delivery of NFT (non-fungible token) projects within its customers’ own digital infrastructure, eliminating the need to send audiences to an external NFT platform. Customers lacking their own infrastructure will be able to publish directly to Buzzmint’s own NFT marketplace, which is slated to launch later this year.
With lengthy track records in media and publishing, Buzzmint’s founders saw NFTs and the Bitcoin SV (BSV) blockchain as the solution for content producers, media and publishing companies looking to monetize legacy, current and future content. BSV is the only blockchain that combines low transaction fees with the capacity to scale to handle enterprise-level transaction volume. This capacity allows NFTs to be stored directly on the blockchain – not on a proprietary third-party server – offering users absolute control over their digital assets.
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Buzzmint’s view of NFTs isn’t limited to the common perception of primitive digital artwork with limited utility, focused purely on speculation. Buzzmint sees NFTs as purpose-driven technology capable of multiple types of functionality, be it ticketing for events, keys to unlock access to special content, or equipping brands with the means to engage in two-way communication to create new and meaningful connections with their communities.
Buzzmint took part in the first cohort of Satoshi Block Dojo, the London-based technology startup incubator that assists entrepreneurs building businesses on the BSV blockchain. Between their existing contacts and those supplied by the Dojo’s mentor program, Buzzmint’s founders are currently in discussions with media, sports and luxury fashion brands about potential NFT opportunities.