Pixability, a frontrunner in AI-powered contextual targeting and brand safety for YouTube and CTV, has announced the launch of its GenAI Contextual Segments (GCS). This innovative enhancement of their YouTube ad inventory solution leverages GenAI technology to provide brands and agencies with superior contextual solutions.
The company boasts an impressive database of video-level data encompassing over 3.6 billion YouTube videos, making it the largest third-party provider in the industry. This extensive data allows Pixability to create high-performing, brand-safe contextual segments. As their video data has surged, the integration of advanced technology alongside human curation has become essential in identifying the most suitable videos for specific advertiser audiences. The new GCS solution not only recognizes the types of content that resonate with particular personas but also utilizes a GenAI-driven search tool to highlight content that aligns closely with a target audience’s preferences.
“With YouTube’s CTV reach surpassing all other platforms and the growth of short-form content across devices, it’s clear that advertisers need to master this vital ad platform,” said David George, CEO of Pixability. “As content volume increases, ensuring effective and efficient audience targeting has become increasingly complex for advertisers. Our GCS solution merges the capabilities of GenAI with our top-tier YouTube contextual data to enhance targeting and deliver greater value for advertisers on YouTube.”
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The GCS solution harnesses Pixability’s extensive YouTube data alongside proprietary technology to enable GenAI Inventory Curation, which encompasses:
- GenAI-Enhanced Search: Utilizing semantic search and large language models (LLM), this feature allows for more accurate searches of YouTube video inventory, going beyond traditional keyword searches. It also forms vectorized clusters of content based on Pixability’s enriched video-level data, helping advertisers find channels that best match their target audience while providing flexibility to adjust the relevance of the content clusters.
- Persona Insights Engine: By leveraging proprietary data from past YouTube campaigns, Pixability can identify the types of content that specific personas engage with, even beyond their primary interests. For instance, a quick-service restaurant (QSR) brand targeting GenX men may understand the importance of Sports content but might not realize that this audience also shows a strong interest in Science, News, and Politics. This Insights Engine empowers advertisers to broaden their contextual focus, enhancing both scale and performance.
GenAI Inventory Curation takes advantage of Pixability’s vast YouTube video dataset and the industry’s most comprehensive contextual data, including suitability, IAB category, language, historical ad performance, and DE&I insights from the company’s Inclusive Media Initiative. This new GCS solution has already demonstrated success, achieving a 49% increase in performance efficiency for a recent YouTube campaign.
“Many advertisers struggle to find niche audiences at scale on YouTube,” noted Vlad Novikov, Director of Digital Standards at Publicis Media. “Pixability’s GenAI CS effectively addresses this challenge by utilizing the largest relevant data set and GenAI, yielding optimal results on the biggest video platform.”
“We continuously seek the most effective methods to drive results for brands on YouTube,” added Jeremy Cobb, VP of Digital Platforms at H/L Agency. “The combination of Pixability’s exclusive access to YouTube data and its tech-focused approach has been instrumental in delivering results for our automotive and QSR clients. We are eager about the potential of the GCS solution and anticipate it will significantly enhance how advertisers derive value from their YouTube campaigns.”
“Pixability has consistently focused its technology solutions on achieving not only brand safety but also performance outcomes on YouTube,” stated Jeremy Cornfeldt, President of Tinuiti. “Their new GenAI-powered YouTube inventory solution provides a more refined approach to curating the content most relevant to an advertiser’s audience, ultimately driving greater impact.”