Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader’s new Quick Hit Slots app campaign with actor and television host Jerry O’Connell as spokesperson. The “Winning Day” campaign launches on January 23 and brings the excitement of authentic Las Vegas slot machines to users from coast to coast. The campaign builds upon the strong momentum of Quick Hits Slots as one of the fastest growing social casino slot games of 2022.
The campaign features multiple linear TV and OTT spots with O’Connell appearing on a bright, vibrant Quick Hit Slots-branded Vegas Strip and content for digital and in-app assets. He touts the thrilling free-to-play app experience that provides users with daily bonuses and prizes, including a 6-million-coin bonus for new users that download the game.
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“I have dedicated my life’s work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere,” O’Connell said. “I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay, and I can’t wait to see how the campaign resonates with their players!”
SciPlay, a leading publisher of mobile games, partnered with Rain the Growth Agency based on their proven track record using data to develop innovative, integrated campaigns. The agency led media planning, media strategy, creative strategy and production, as well as ongoing analytics support. Through the agency’s data-driven approach, YouGov consumer intelligence was cross-referenced with a comprehensive list of celebrities indexed by customer sentiment to pinpoint the ideal spokesperson aligned with the Quick Hit Slots target audience.
“Partnering with an industry leader that also values data-driven strategies enabled us to deliver a strong audience-first campaign that will drive app downloads and elevate the SciPlay brand,” said Sue Collins, Chief Client Officer at Rain the Growth Agency.
SOURCE: PR Newswire