Thumzup Media Corporation, an emerging leader in social media branding and programmatic marketing solutions, announced its plans to redefine digital advertising by integrating its disruptive ad tech platform with Elon Musk’s X Corp. (formerly Twitter), a social media giant with over 535 million monthly active users. This expansion aligns with Thumzup’s mission to maximize advertiser reach and turn everyday users into brand ambassadors.
By integrating with X, Thumzup expands its potential reach to a massive and engaged audience, complementing its existing presence on Instagram. This would position Thumzup for continued growth in the booming digital advertising market which is expected to exceed $1 trillion by 2027.ii
Platform Features Include:
- Unified campaign management to create and customize branded content for X and Instagram, with planned expansion to other social media platforms, via a streamlined interface.
- Enhanced audience targeting to boost campaign efficacy by aligning content with platform-specific user demographics and behaviors.
- Monetization for users to revolutionize influencer marketing by enabling individuals to earn variable cash rewards for authentic brand endorsements, paid via PayPal and Venmo.
Also Read: Thumzup Plans Integration of Proprietary Advertising Platform with TikTok
“Our planned integration with X Corp. marks a transformative milestone for Thumzup,” said Robert Steele, CEO of Thumzup. “Since our inception, Thumzup has aimed to expand to other social media platforms. Having achieved milestones such as paying out over $250,000 to our users for an approximately 25,000 Instagram posts and recently listing our company on Nasdaq, we are now aggressively moving forward to broaden our reach. We expect this integration to occur by the end of January 2025. Once implemented, it should significantly amplify Thumzup’s impact, enabling advertisers to leverage trusted user voices to drive scalable and authentic engagement.”
Additionally, X’s broader base of posts due to its more open nature presents a unique opportunity for Thumzup to explore new advertising content not currently permitted on Instagram. This expansion will allow Thumzup to tap into a wider variety of content and advertising strategies, fostering innovation and reaching audiences in new and impactful ways.
SOURCE: Businesswire