Wix.com Ltd., the global leader in SaaS website-building platforms, has announced an exciting integration with YouTube Shopping. This collaboration will empower merchants to directly sell their products on YouTube, expanding the reach and functionality of their social shopping experiences. Building upon Wix’s ongoing partnership with Google Shopping, this new integration enables merchants to effortlessly display their products in a dedicated store format on their YouTube profiles.
Through this integration, merchants can now tag products in YouTube videos, live streams, and shorts, boosting visibility and driving increased engagement with their audiences. These products are prominently featured on the YouTube store tab, offering viewers an easy path to purchase. Additionally, merchants will have access to YouTube’s powerful analytics tools, allowing them to monitor the performance of tagged products, track shopping behaviors, and understand which items are most popular. Product information, including descriptions and images, will automatically sync between Wix and YouTube, ensuring that shoppers have a consistent and up-to-date experience across both platforms.
“We are always looking for new ways to help our merchants grow their businesses and connect with their customers,” said Greg Sisung, Head of Sales Channels at Wix. “Our integration with YouTube transforms the social shopping experience for both sellers and buyers, and even influencers, allowing users to reach their target audiences where they already are, and enhancing their ability to engage with new and larger clientele.”
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Wix merchants can manage their YouTube Shopping integration directly through the Google & YouTube Sales Channels section in their Wix dashboard. Once activated, they can take full advantage of features like product tagging in videos and live streams, product drops, and showcasing products on the YouTube store tab. This seamless experience ensures that Wix merchants benefit from a streamlined process, with the platform managing product syncing, inventory, and checkout, allowing them to focus on growing their business.