Birdeye, the leading reputation and customer experience platform for local businesses is proud to announce the launch of Birdeye Social. This cutting-edge platform harnesses the power of AI to revolutionize social media management from content generation to monitoring and reporting for multi-location enterprises.
“Birdeye Social sets a new standard for local social media management,” said Dave Lehman, President at Birdeye. “Unlike existing solutions, which often overlook the complex needs of multi-location brands, our platform is purpose-built to address the challenges of scaling social media management across hundreds of locations.”
Importance of Local Social Media Strategy
In today’s digital landscape, maintaining a robust local social media presence is essential for connecting with local audiences. Localized social media accounts serve as a direct channel for brands to engage with customers, which can lead to improved customer service and a better overall customer experience.
A robust local social media presence also plays a pivotal role in bolstering local search engine rankings, amplifying a business’s visibility to potential customers seeking related products or services within the vicinity.
Also Read: Proactive Outreach for 8×8 Contact Center Enhances Customer Engagement with Highly Personalized…
However, managing individual social accounts for each location, ensuring consistent content creation, and analyzing performance across diverse locations pose formidable challenges, particularly for brands with limited social media resources.
Birdeye Social: Revolutionizing Multi-Location Social Media Management
Birdeye Social addresses those challenges head-on by offering a centralized platform equipped with advanced AI and bulk publishing tools, enabling personalized posts at scale and streamlined management across locations.
“Birdeye gives us the ability to select precisely where and what content gets published. This level of control ensures that our social content remains strategic and aligned with our brand messaging,” said Bridget Williams, Director of Marketing for South Georgia Dental which has 88 offices across the US.
Key Features of Birdeye Social
- Multi-location publishing – Create and personalize social posts for multiple locations from a unified dashboard.
- Bulk publishing – Schedule hundreds of social posts from a simple spreadsheet.
- AI-generated content – Effortlessly craft engaging posts tailored by industry and location.
- Post library – Curate a library of pre-approved social posts for accelerated publishing across locations.
- Visual Calendar – Get a holistic view of the social calendar across locations and networks.
- Approval workflows – Create configurable workflows to route posts for feedback and approval.
- Engagement tracking – Monitor engagement across locations and channels, reply with AI, and moderate spam from a centralized feed.
- Reporting – Generate visual reports to glean actionable insights and measure campaign effectiveness across locations & channels
SOURCE: PRNewswire